{"id":4716,"date":"2023-07-12T00:39:04","date_gmt":"2023-07-12T00:39:04","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/5-easy-ways-to-improve-the-performance-of-your-marketing-content\/"},"modified":"2023-07-12T00:39:05","modified_gmt":"2023-07-12T00:39:05","slug":"5-easy-ways-to-improve-the-performance-of-your-marketing-content","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=4716","title":{"rendered":"5 Easy Ways To Improve The Performance Of Your Marketing Content"},"content":{"rendered":"
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Your business likely has pieces in its content arsenal that have fallen flat or aren\u2019t performing as well as they could. The content could be fluffy or too high level. Maybe it\u2019s uninspiring or boring. Perhaps it\u2019s redundant, having been said by others 1,000 times before.<\/p>\n

The truth is: Unless you\u2019re a monopoly or selling something rare or one of a kind, substandard marketing content can easily become the deciding factor in a buyer\u2019s sale or no-sale decision.<\/p>\n

If buyers are hungry enough for what you\u2019re offering, they\u2019ll be willing to overlook a multitude of content sins. If they\u2019re not, then mediocre content might push them away from you and into the arms of your competitor.<\/p>\n

Think about it. If your content is poor, and your competitor\u2019s content is not, then all else being equal, whom do you think a buyer will choose?<\/p>\n

Whom would you<\/strong> choose?<\/p>\n

In this article, I share five easy actions that can bring new life to your marketing pieces, colorizing and accessorizing them to boost their appeal and lead more buyers to say YES to the next step in the journey.<\/p>\n

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1. Add customer quotes and stories, insights from internal subject matter experts, and the language of prospects<\/h2>\n

Have you ever started an online search hoping to find some new tidbit of information\u2014some useful, recent morsel\u2014only to come away from the search without answers?<\/p>\n

Suddenly, you dread the thought of having to read even one more article, blog post, ebook, or report that regurgitates the same tired content?<\/p>\n

The same is true for your buyers.<\/p>\n

It feels even worse if you\u2019re writing marketing content, as I\u2019ve been doing for the last 20-plus years. I don’t appreciate plundering page after page of search results, looking for some new fact, angle, or answer to my pressing question.<\/p>\n

That kind of research gets old fast.<\/p>\n

Your prospects will skedaddle if your marketing content repeats what’s already out there.<\/p>\n

To uplevel your marketing content, get close to the team, prospects, and customers.<\/h2>\n

Getting close could mean:<\/p>\n