{"id":4641,"date":"2023-07-11T13:57:37","date_gmt":"2023-07-11T13:57:37","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/brands-step-up-to-the-plate-at-this-years-mlb-all-star-week\/"},"modified":"2023-07-11T13:57:38","modified_gmt":"2023-07-11T13:57:38","slug":"brands-step-up-to-the-plate-at-this-years-mlb-all-star-week","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=4641","title":{"rendered":"Brands step up to the plate at this year\u2019s MLB All-Star Week"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday, is a litany of brands looking to do some sports marketing.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Brands play ball: <\/strong>As is the case with most major sporting events, there seems to be no shortage of campaigns, from traditional sponsorships to giveaways to interactive experiences around T-Mobile Park in Seattle, where the Mariners play.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<ul>\n<li>T-Mobile, with its name on this year\u2019s host stadium, is also an official MLB partner. The company had its branding on Monday\u2019s T-Mobile Home Run Derby, and is showcasing its tech in several ways, including testing an automated system that uses a private 5G network to challenge calls\u2014and receive decisions on challenges\u2014in real time.<\/li>\n<li>SiriusXM put its name on the All-Star Futures Game, a showcase for next-gen players.<\/li>\n<li>Pete &amp; Gerry\u2019s, a \u201chumane egg farming\u201d company, is activating at the park and hosted a ticket giveaway leading up to All-Star Week.<\/li>\n<\/ul>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Swipe out: <\/strong>Mastercard is the title sponsor of this year\u2019s All-Star Game, and will run an ad for its fraud-detection software (used by MLB to \u201cprevent bots from stuffing the ballot box for the\u00a0 All-Star Game\u201d) twice during the game, according to Adweek.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">It\u2019s not the only financial services company with a presence; the MLB All-Star Experience Pass (a mobile app) is presented by Capital One, which is also hosting its own fan experience at Seattle\u2019s Lumen Field.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Cheers: <\/strong>It wouldn\u2019t be a sporting event without at least a few beverage brands\u2026<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<ul>\n<li>Longtime MLB partner Gatorade hosted its All-Star Workout Day on Monday, has its signature orange coolers in the dugouts all week, and handed out samples of its new Fast Twitch drink at the Home Run Derby, per Adweek.<\/li>\n<li>Budweiser, another major MLB sponsor, is reportedly doing a beer giveaway and inviting attendees to its Budweiser Clubhouse for drinks, batting practice, and to say hello to its Clydesdales.<\/li>\n<li>Corona presented the MLB All-Star Celebrity Softball Game on Saturday, and has a presence around the park.<\/li>\n<\/ul>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Swing at DE&amp;I:<\/strong> At the start of All-Star Week, the MLB-MLBPA Youth Development Foundation (YDF), with the help of Hall of Famer and YDF ambassador Ken Griffey Jr., put on the first HBCU Swingman Classic, a game featuring athletes from D-I HBCUs. MLB has faced criticism over decreasing numbers of Black American players in the past. Brands were in on that game too.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<ul>\n<li>T-Mobile served as the presenting sponsor, and is gearing up to host an HBCU Athlete Summit early next year.<\/li>\n<li>Nike was the uniform and apparel sponsor, while Budweiser teamed with Griffey on a line of merch.<\/li>\n<li>Sodexo Live, the hospitality partner at T-Mobile Park, selected two chefs from Sodexo-managed HBCUs to help feed athletes and fans at All-Star Week.<\/li>\n<\/ul>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">MLB is currently going through something of a rebrand on another front, with its new pitch clock meant to quicken the pace of the game and keep fans engaged.\u2014<em>AM<\/em><\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/11\/brands-step-up-to-the-plate-at-this-year-s-mlb-all-star-week?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday, is a litany of brands looking to do some sports marketing. Brands play ball: As is the case with most major sporting events, there seems to be no shortage of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-4641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary<\/title>\n<meta name=\"description\" content=\"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=4641\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=4641\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T13:57:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T13:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689083857_2e5ecb6f8e52b5d9039f4ccb2cba46fd03be6bb6-5169x3446.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Brands step up to the plate at this year\u2019s MLB All-Star Week\",\"datePublished\":\"2023-07-11T13:57:37+00:00\",\"dateModified\":\"2023-07-11T13:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641\"},\"wordCount\":522,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4641#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641\",\"url\":\"https:\/\/mysourcefunding.com\/?p=4641\",\"name\":\"Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-07-11T13:57:37+00:00\",\"dateModified\":\"2023-07-11T13:57:38+00:00\",\"description\":\"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4641\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4641#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands step up to the plate at this year\u2019s MLB All-Star Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary","description":"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=4641","og_locale":"en_US","og_type":"article","og_title":"Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary","og_description":"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,","og_url":"https:\/\/mysourcefunding.com\/?p=4641","og_site_name":"Brandiary","article_published_time":"2023-07-11T13:57:37+00:00","article_modified_time":"2023-07-11T13:57:38+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689083857_2e5ecb6f8e52b5d9039f4ccb2cba46fd03be6bb6-5169x3446.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=4641#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=4641"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Brands step up to the plate at this year\u2019s MLB All-Star Week","datePublished":"2023-07-11T13:57:37+00:00","dateModified":"2023-07-11T13:57:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=4641"},"wordCount":522,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=4641#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=4641","url":"https:\/\/mysourcefunding.com\/?p=4641","name":"Brands step up to the plate at this year\u2019s MLB All-Star Week | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-07-11T13:57:37+00:00","dateModified":"2023-07-11T13:57:38+00:00","description":"Today\u2019s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday,","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=4641#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=4641"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=4641#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Brands step up to the plate at this year\u2019s MLB All-Star Week"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4641"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4641\/revisions"}],"predecessor-version":[{"id":4643,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4641\/revisions\/4643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}