{"id":4563,"date":"2023-07-10T23:06:24","date_gmt":"2023-07-10T23:06:24","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/tiktok-takes-aim-at-amazon-with-planned-online-store-report\/"},"modified":"2023-07-10T23:06:26","modified_gmt":"2023-07-10T23:06:26","slug":"tiktok-takes-aim-at-amazon-with-planned-online-store-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=4563","title":{"rendered":"TikTok takes aim at Amazon with planned online store: report"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that would position TikTok as a direct competitor to e-commerce juggernauts like Amazon and shopping apps like Temu.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">According to Semafor, the store will build on the app\u2019s existing TikTok Shop feature, where third-party brands pay a fee to sell their products. The new store will exist under an e-commerce tab on the TikTok app and will show users products from both the store and TikTok Shop in one place.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">A new live-shopping feature has been dubbed \u201cTikTok Shop Shopping Center,\u201d according to a TikTok job posting. The virtual shopping center will serve \u201cas a central hub where users can easily discover promotions\u2026[and] a wider product assortment from across our TikTok Shop merchants recommended through shoppable content,\u201d the posting reads.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The short-form video app is beginning to lay the groundwork for the logistical requirements of such an endeavor, having reportedly partnered with logistics firms to lease warehouses for inventory storage, according to The Information.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What doesn\u2019t kill you:<\/strong> The app\u2019s growth, even in the face of recent political opposition in the US, is no surprise, according to Sorilbran Stone, content marketing coordinator at influencer marketing agency The Shelf. \u201cIt\u2019s been three years now that TikTok has been battling in the US alone, just trying to stay alive,\u201d Stone said. \u201cIn spite of this, they\u2019ve continually launched different ways to integrate e-commerce into the platform.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The push into live shopping, which is already popular in many Asian markets, may persuade bigger brands to give it a shot as well, she added.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cThe more brands see other large brands doing more [with] TikTok shops\u2026the easier it will be to convince higher-ups who may have a longer history in traditional marketing,\u201d Stone said.\u201cThere\u2019s always this balancing act between the traditional marketers within a company and\u2026digital marketers [that] stay on top of industry trends and things that are happening on social.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>$$$: <\/strong>An online store may prove lucrative for the app; last year, TikTok Shop alone brought in $4.4 billion, according to Bloomberg. But TikTok has also proven to be an important marketing tool for its e-commerce competitors. According to SensorTower data released earlier this year, Amazon was also one of the top spenders on TikTok ads in Q1.<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/10\/tiktok-takes-aim-at-amazon-with-planned-online-store-report?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that would position TikTok as a direct competitor to e-commerce juggernauts like Amazon and shopping apps like Temu. According to Semafor, the store will build on the app\u2019s existing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-4563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok takes aim at Amazon with planned online store: report | Brandiary<\/title>\n<meta name=\"description\" content=\"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=4563\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok takes aim at Amazon with planned online store: report | Brandiary\" \/>\n<meta property=\"og:description\" content=\"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=4563\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T23:06:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T23:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689030385_e2ca739285735c9e0596e7b159827f4da63d6fe2-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"TikTok takes aim at Amazon with planned online store: report\",\"datePublished\":\"2023-07-10T23:06:24+00:00\",\"dateModified\":\"2023-07-10T23:06:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4563#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563\",\"url\":\"https:\/\/mysourcefunding.com\/?p=4563\",\"name\":\"TikTok takes aim at Amazon with planned online store: report | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-07-10T23:06:24+00:00\",\"dateModified\":\"2023-07-10T23:06:26+00:00\",\"description\":\"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4563\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4563#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok takes aim at Amazon with planned online store: report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok takes aim at Amazon with planned online store: report | Brandiary","description":"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=4563","og_locale":"en_US","og_type":"article","og_title":"TikTok takes aim at Amazon with planned online store: report | Brandiary","og_description":"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that","og_url":"https:\/\/mysourcefunding.com\/?p=4563","og_site_name":"Brandiary","article_published_time":"2023-07-10T23:06:24+00:00","article_modified_time":"2023-07-10T23:06:26+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689030385_e2ca739285735c9e0596e7b159827f4da63d6fe2-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=4563#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=4563"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"TikTok takes aim at Amazon with planned online store: report","datePublished":"2023-07-10T23:06:24+00:00","dateModified":"2023-07-10T23:06:26+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=4563"},"wordCount":414,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=4563#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=4563","url":"https:\/\/mysourcefunding.com\/?p=4563","name":"TikTok takes aim at Amazon with planned online store: report | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-07-10T23:06:24+00:00","dateModified":"2023-07-10T23:06:26+00:00","description":"TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=4563#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=4563"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=4563#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"TikTok takes aim at Amazon with planned online store: report"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4563"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4563\/revisions"}],"predecessor-version":[{"id":4565,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4563\/revisions\/4565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/4564"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}