{"id":4423,"date":"2023-07-10T03:03:23","date_gmt":"2023-07-10T03:03:23","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/is-tana-mongeau-impossible-to-cancel-how-shes-building-an-eight-figure-empire\/"},"modified":"2023-07-10T03:03:24","modified_gmt":"2023-07-10T03:03:24","slug":"is-tana-mongeau-impossible-to-cancel-how-shes-building-an-eight-figure-empire","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=4423","title":{"rendered":"Is Tana Mongeau Impossible To Cancel? How She’s Building An Eight-Figure Empire"},"content":{"rendered":"
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Don\u2019t let Tana Mongeau\u2019s party girl persona fool you \u2014 or her Twitter bio,<\/a> for that matter. While Mongeau may describe herself as a \u201cnot bad for a 5 with no talent,\u201d the opposite is true.<\/p>\n

I sat down with the 24-year-old YouTube star to learn about how she\u2019s quietly building one of the most successful businesses in the creator economy. Over the past eight years, the Las Vegas native went from surviving a turbulent upbringing to thriving with over 5 million subscribers and 900 million views. But the road was anything but easy.<\/p>\n

\u201cOver time, I\u2019ve had to figure out everything as I go,\u201d Mongeau reflected. \u201cThat\u2019s probably why I had a million scandals and stuff because it was all at the forefront of the camera, figuring out how to navigate life, adulthood, and this business as I go.\u201d<\/p>\n

Those scandals most notably include TanaCon, Mongeau\u2019s attempt to rival VidCon in 2018, which was shut down to overcrowding safety concerns on day one and later drew mass criticism. Now years later, Mongeau seems to be using what she learned from her failures to amass a fortune in the form of products like Dizzy and now Tanabis, revenue from OnlyFans, and even her own agency, Tana\u2019s Angels Agency, a sub-division of Tara Electra\u2019s Unruly Agency.<\/p>\n

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Not to mention, Mongeau won the 2019 Streamy Award for Creator of the Year, beating out the likes of MrBeast and Emma Chamberlain.<\/p>\n

So how did Mongeau bounce back? And what has she learned about the realities of being a business-woman in a male-dominated creative field? In our interview, Mongeau shares her insights, upcoming projects, and the value of remaining authentic.<\/p>\n

Shattering The Mold<\/strong><\/p>\n

\u201cI was just unhinged. And the other girls that I was competing with were the beauty guru girls who were getting those Neutrogena deals and those Dove deals and the Coca-Cola deal,\u201d Mongeau said. \u201cAnd that’s never gonna come to me.\u201d<\/p>\n

Mongeau\u2019s videos don\u2019t have a lavish budget or extravagant editing. But they are unapologetically herself \u2014 whether that’s telling all in a storytime or being unabashedly truthful in her opinions on pop culture.<\/p>\n

While Mongeau\u2019s storytime content might have deterred those early brand deals, staying true to herself is what built her longevity on the platform. Mongeau\u2019s \u201cunhinged\u201d brand created the perfect launching pad for Dizzy, Tanabis and Tana\u2019s Angels \u2014 Mongeau\u2019s OnlyFans modeling agency.<\/p>\n

Ironically, Mongeau has titled her podcast \u201cCANCELLED,\u201d but her candid nature has arguably made her un-cancellable.<\/p>\n

Even Mongeau\u2019s canned wine beverage Dizzy origins come from a place of authenticity.<\/p>\n

For nearly a year, Mongeau and her team had been building out Tana\u2019s Tacos \u2014 a ghost kitchen and pop-up restaurant with Virtual Dining Concepts, the same partner behind MrBeast Burger.<\/p>\n

\u201cI hate to say this, but I don’t think it’s right. I don’t think Tana needed Tana’s Tacos,\u201d Mongeau recalled telling her team as they were nearing launch. \u201cWe switched to Dizzy and it was a shot in the dark.\u201d<\/p>\n

Mongeau realized that Tana\u2019s Tacos<\/em> was inauthentic to her brand and she couldn\u2019t envision being excited about it when looking ahead five years. But as a self-proclaimed party girl, she asked herself: \u201cWhy am I not partying with my own drink in my hand?\u201d<\/p>\n

That\u2019s when Dizzy was born. Since debuting her beverage in 2022, Mongeau said she\u2019s sold \u201chundreds of thousands of units\u201d of her canned wine. More impressively, Dizzy is just a part of Mongeau\u2019s broader strategy to diversify her income. Another huge source of revenue has been OnlyFans. On March 23, 2022, Tana posted<\/a> a trophy she received her from management company, Unruly Agency<\/a>, for becoming a top earner after crossing over $10,000,000. During our interview, Mongeau wouldn\u2019t reveal the exact dollar amount from OnlyFans, but she did confirm that number has only grown since then.<\/p>\n

Proving The Critics Wrong<\/strong><\/p>\n

\u201cPeople are going to underestimate you as a woman in pretty much everything, and you’re gonna have to claw your way up a little harder than most men are,\u201d Mongeau said. \u201cBut I wanted it and I did it, and I don’t give a [redacted] if it’s hard.\u201d<\/p>\n

Only in the past few years has Mongeau actually felt the recognition for her talents, both as a creator and an entrepreneur. Until then, it was a battle to convince people of her capabilities, often met with an, \u201cOh, you\u2019re actually smart?\u201d<\/p>\n

With both Tanabis and Dizzy, Mongeau repeatedly had potential partners laugh in her face, shutting the door and telling her, \u201cYou\u2019re not a business, you\u2019re a crazy girl.\u201d<\/p>\n

This didn\u2019t deter Mongeau. If anything, it invigorated her. \u201cSit there and think I am an untalented five with the brain cells of a toaster, and soon you’re gonna be bringing me a coffee,\u201d Mongeau said of her naysayers.<\/p>\n

Although Mongeau said her boundary-pushing content in those early deals left enough brand deals behind to \u201cbuy an island,\u201d staying true to herself is what built her a cult-like fanbase and the varied success she\u2019s had today. From her podcast to live events, merchandise, meet & greets, club appearances, Tanabis, Tana\u2019s Angels and Dizzy \u2014 nothing would exist without Mongeau being herself.<\/p>\n

Much of this mindset comes from her mentor and friend, Paris Hilton, who pioneered the modern influencer and the idea of using a controversial perception to your advantage.<\/p>\n

\u201cHad I been cookie cutter, I would’ve never amassed any success,\u201d Mongeau said. \u201cAnd had I switched up to a perfectly brand safe business woman \u2026 I don’t think I would’ve made it to the point that I’m at.\u201d<\/p>\n

By refusing to be ordinary and cookie cutter, Mongeau is now seeing extraordinary results. And at 24 years old, she\u2019s just getting started.<\/p>\n<\/div>\n