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Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n<\/div>\n
Purple Drink up: <\/strong>Joe & the Juice appears to be taking a page out of Erewhon\u2019s book, creating a custom shake with influencer Serena Kerrigan. Now you don\u2019t necessarily have to be in LA to get a drink inspired by your favorite influencer, unless you\u2019re passionate about supporting the likes of Tinx and Bella Hadid.<\/p>\n<\/div>\n TBT:<\/strong> American Girl saw an opportunity to engage \u201990s and \u201900s kids and ran with it. The company posted a TikTok poking fun at the necessary\u2014yet sometimes jarring\u2014information contained in its The Care & Keeping of You<\/em> books. Ah, the collective people<\/del> shake eater<\/strong>: McDonald\u2019s social media seems to be all about Grimace these days. The purple giant\u2019s birthday was apparently June 12, and he (she? it?) has been making appearances across the company\u2019s accounts in celebration (and to promote Grimace\u2019s \u201cbirthday meal,\u201d which includes a berry-flavored shake). Even the things that don\u2019t exactly make sense<\/a> seem to be getting engagement.<\/p>\n<\/div>\ntrauma <\/del>nostalgia.<\/p>\n<\/div>\n<\/div>\n