{"id":3609,"date":"2023-07-02T08:48:15","date_gmt":"2023-07-02T08:48:15","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/cannes-2023-ai-and-influencers-take-center-stage\/"},"modified":"2023-07-02T08:48:15","modified_gmt":"2023-07-02T08:48:15","slug":"cannes-2023-ai-and-influencers-take-center-stage","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3609","title":{"rendered":"Cannes 2023: AI and influencers take center stage"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Day Two of Cannes was, in a word, windy. It took all my strength not to get choked by my press-badge lanyard.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">It\u2019s true what they say: Even by day two, you really do start running into the same people consistently. That goes for famous people too. I\u2019ve seen Paris Hilton twice now.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">At MediaLink Beach, I saw Kevin Hart (for the first time) at a panel and spoke with UTA\u2019s co-head of marketing, David Anderson, who said the influencer presence at Cannes is second only to AI in terms of hot topics this year, comparing the two to the barbell theory.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cI think we\u2019re hearing a lot about efficiency on one end, and how something like AI can bring that forward,\u201d he said. On the other end, he said they\u2019re<em> also<\/em> hearing about how brands can double down on relationships with creators.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Earlier in the day, I visited Meta Beach, where I spoke with Nicola Mendelsohn, head of Meta\u2019s global business group, about (you guessed it!) AI. Originally a TikToker, Rod was also on the scene for a panel on how creators are using Reels. We respect the hustle.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">I also stopped by the Next Level Climate Summit, where a small group gathered off the Boulevard de la Croisette for a panel to watch Rob McFaul of Purpose Disruptors discuss agency campaigns tackling climate change. Also present at the summit was co-sponsor Clean Creatives, who couldn\u2019t avoid the influencer pull of Cannes either. The group has put up flyers around town asking to take Emma Chamberlain to coffee.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Notably absent on the climate front this year is Greenpeace, which made its presence known in a big way last year with its climate protests. Now, like Twitter, it is but a faint Cannes memory.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">After some industry schmoozing over drinks and dinner, the night capped off with the first of Spotify\u2019s two-day concert series, featuring Jack Harlow and Florence + The Machine. If anyone\u2019s gonna perform on a windy day, who better than a barefoot Florence in a flowy dress? Unfortunately, we can\u2019t say the same about Jack Harlow\u2019s khaki pants.<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/21\/cannes-2023-ai-and-influencers-take-center-stage?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day Two of Cannes was, in a word, windy. It took all my strength not to get choked by my press-badge lanyard. It\u2019s true what they say: Even by day two, you really do start running into the same people consistently. That goes for famous people too. I\u2019ve seen Paris Hilton twice now. At MediaLink [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-3609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes 2023: AI and influencers take center stage | Brandiary<\/title>\n<meta name=\"description\" content=\"Day Two of Cannes was, in a word, windy. 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