{"id":3582,"date":"2023-07-02T06:33:39","date_gmt":"2023-07-02T06:33:39","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/coworking-with-holland-martini\/"},"modified":"2023-07-02T06:33:40","modified_gmt":"2023-07-02T06:33:40","slug":"coworking-with-holland-martini","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3582","title":{"rendered":"Coworking with Holland Martini"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Holland Martini is co-founder and chief insights officer at research firm GoodQues. Throughout her career, she\u2019s worked at Grey Group and UM Worldwide.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> Have you ever played the classic game, The 36 Questions That Lead to Love?\u2026Yes? Now imagine doing this every day, with someone new\u2014from different states, countries, backgrounds, ages, interests. Why does this game work? Because it helps you understand who the person really is so that you can connect with them. Our jobs as researchers are to be liaisons between our clients and consumers\u2014helping the clients truly learn who their consumers are as real people, so those people can fall in love with them for who they are.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What\u2019s your favorite ad campaign? <\/strong>My passion was never for advertising or ad campaigns\u2014it was sexy, but I never saw myself in these campaigns. My passion, which led me to the industry, was studying people\u2014what we do, why we do it, what we think, etc. My favorite ads are those that aren\u2019t memorable for bizarre characters or [being] bold and sexy but that can truly capture something we all can feel. One example is Progressive\u2019s \u201cTurning Into Your Parents\u201d campaign, which does just that for me. It\u2019s something we all feel sometimes\u2014turning into your parents\u2014and brings emotion to what can be such a mundane industry.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>One thing we can\u2019t guess from your LinkedIn profile?<\/strong> I\u2019m from a family of fishermen! My family describes me as \u201cthe one that lives in the big city.\u201d When I am not nerding out behind the computer, building GoodQues, or even running marathons, I am with my brother and dad, knee-deep in swamp water, or freezing on a lake. It\u2019s so easy for us, especially in advertising, to assume the people we are serving live lives just like us. Having a background so different from the world I live in today reminds me of the importance of looking at trends and data from multiple perspectives.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What\u2019s one marketing-related podcast, social account, or series you\u2019d recommend? <\/strong>This may be a cliche, but <em>How I Built This<\/em> with Guy Raz always inspires me. While it may not feel directly marketing-related and more business-related, every entrepreneur speaks to how they had to market themselves, their ideas, and their brands to be the success they are today.<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/21\/coworking-with-holland-martini?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Holland Martini is co-founder and chief insights officer at research firm GoodQues. Throughout her career, she\u2019s worked at Grey Group and UM Worldwide. How would you describe your job to someone who doesn\u2019t work in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-3582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Holland Martini | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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