{"id":3502,"date":"2023-07-01T20:23:06","date_gmt":"2023-07-01T20:23:06","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/summersalt-is-working-to-be-the-swimwear-of-choice-for-literally-every-woman-in-america\/"},"modified":"2023-07-01T20:23:09","modified_gmt":"2023-07-01T20:23:09","slug":"summersalt-is-working-to-be-the-swimwear-of-choice-for-literally-every-woman-in-america","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3502","title":{"rendered":"Summersalt is working to be the \u2018swimwear of choice for literally every woman in America\u2019"},"content":{"rendered":"
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Since starting swimsuit brand Summersalt, Reshma Chattaram Chamberlin, co-founder and chief brand and digital officer, told us that the goal has been to \u201cbe the swimwear of choice for literally every woman in America.\u201d<\/p>\n<\/div>\n

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Rather than rely on characteristics like what a consumer looks like, where they live, or what they do, Chattaram Chamberlin said Summersalt tries to connect with customers by relating to the universal and \u201cusually not pleasant\u201d experience of swimsuit shopping.<\/p>\n<\/div>\n

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As more brands jump on the body-positivity and -neutrality movements (like Victoria\u2019s Secret), Chattaram Chamberlin said Summersalt is \u201cfocused on making people know what we\u2019re the most authentic\u201d and that \u201cit\u2019s not performative,\u201d emphasizing that the brand started out in 2017 by doing body scans of 10,000 women and taking 1.5 million measurements to inform its sizing and fits.<\/p>\n<\/div>\n

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In addition to selling swimsuits up to size 24, Summersalt sells products specifically designed for bodies with long torsos and showcases models of different sizes on its website.<\/p>\n<\/div>\n

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After years of focusing its summer marketing on how Summersalt works for different sizes and builds, the brand is now homing in on its best-selling product and looking to form long-lasting relationships with its customers.<\/p>\n<\/div>\n

Suit up<\/strong><\/h2>\n
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For the last three years (excluding 2020), Summersalt has run its \u201cEvery Body is a Summersalt Body\u201d campaign, which featured women like Candace Bushnell, author of Sex and the City<\/em>; Betnijah Laney, WNBA All-Star; and Lily D. Moore, actress and Special Olympics ambassador.<\/p>\n<\/div>\n

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\u201cWe worked to create a class of [more than] 25 amazing women from all walks of life, essentially thinking about body diversity, race diversity, but intellectual diversity as well,\u201d Chattaram Chamberlin said. \u201cSomeone who\u2019s a lawyer, someone who\u2019s a doctor, someone who\u2019s a stay-at-home mom, someone who\u2019s a media personality\u2014we wanted our consumers to feel inspired and feel like they were reflected in our marketing.\u201d<\/p>\n<\/div>\n