{"id":3425,"date":"2023-06-30T23:23:42","date_gmt":"2023-06-30T23:23:42","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/in-game-advertising-company-anzu-raises-48-million\/"},"modified":"2023-06-30T23:23:42","modified_gmt":"2023-06-30T23:23:42","slug":"in-game-advertising-company-anzu-raises-48-million","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3425","title":{"rendered":"In-game advertising company Anzu raises $48 million"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/7bc2d96a9771997575e7071b7a88be89fc418166-500x452.gif\" \/><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Anzu, an in-game advertising company, has raised $48 million in Series B\u2014bringing us all a little bit closer to the future in which every in-game store, soda, and skin is selling you something.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The new funding round brings Anzu\u2019s total funding to $65 million, co-founder and CEO Itamar Benedy told Marketing Brew.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Benedy said the company plans to spend its latest haul staffing up in Japan, the US, and Tel Aviv, including in its C-suite. Anzu recently brought on Nerissa MacDonald, who formerly led Meta\u2019s global marketing partnerships business in North America, as the company\u2019s EVP of global sales.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Investors in Anzu include WPP, Sony, NBCUniversal, Samsung, and the parent company of the Chicago Cubs. Brands like American Eagle, Levi\u2019s, Samsung, and Vodafone have used Anzu\u2019s tech to put their brands in video games, Benedy said.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Game time:<\/strong> Anzu and other programmatic in-game advertising companies like Bidstack are aiming to bring all the wonder and magic of programmatic advertising to video games, a category the advertising industry has only recently begun to pay serious attention to.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<ul>\n<li>The Interactive Advertising Bureau recently overhauled its measurement standards for in-game advertising, giving the category a boost of legitimacy.<\/li>\n<li>The IAB also hosted its first ever PlayFronts, an opportunity for the gaming industry to pitch itself to advertisers and hopefully shed some less-than-flattering stereotypes about who gamers are.<\/li>\n<\/ul>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">While Benedy believes there\u2019s room for competition in the mobile gaming space, Anzu\u2019s business is focused primarily on capturing ad inventory within HD AAA title games for consoles.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cWe are the market leaders today,\u201d he said. \u201cI don\u2019t see room for more players in AAA premium content.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><em>Disclosure: Axel Springer, Morning Brew\u2019s parent company, is an investor in Anzu.<\/em><\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/30\/in-game-advertising-company-anzu-raises-usd48-million?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anzu, an in-game advertising company, has raised $48 million in Series B\u2014bringing us all a little bit closer to the future in which every in-game store, soda, and skin is selling you something. The new funding round brings Anzu\u2019s total funding to $65 million, co-founder and CEO Itamar Benedy told Marketing Brew. Benedy said the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-3425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-game advertising company Anzu raises $48 million | Brandiary<\/title>\n<meta name=\"description\" content=\"Anzu, an in-game advertising company, has raised $48 million in Series B\u2014bringing us all a little bit closer to the future in which every in-game store,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=3425\" \/>\n<meta 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