{"id":3386,"date":"2023-06-30T12:52:46","date_gmt":"2023-06-30T12:52:46","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/this-week-in-agencies-shifts-at-adameveddb-merkle-and-more\/"},"modified":"2023-06-30T12:52:47","modified_gmt":"2023-06-30T12:52:47","slug":"this-week-in-agencies-shifts-at-adameveddb-merkle-and-more","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3386","title":{"rendered":"This week in agencies: Shifts at adam&#038;eveDDB, Merkle, and more"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Each week, Marketing Brew recaps the agency world\u2019s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.<\/p>\n<\/div>\n<h2 class=\"dist__StyledText-sc-5a46198a-12 hlktdj\">Hires and departures<\/h2>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Several senior members of adam&amp;eveDDB\u2019s account management leadership team were promoted. Fay Taylor and Adam Patel are now joint heads of account management, while Loella Collier was appointed to the role of account management development director. Jo Lorimer has taken on the role of client experience director. Previously, they all served as deputy heads of account management.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Leo Burnett Canada announced a slew of hires and promotions on its strategy team. The agency promoted Ryan Roberts, previously VP of strategy, to SVP group strategy director. It also hired Sarah Carpentier to serve as a behavioral scientist at the agency.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Media Frenzy Global, a global marketing and PR firm, hired Dave McMullen as president. He \u201cbrings more than two decades of experience in branding, innovation and marketing strategy to Frenzy,\u201d according to the agency.<\/p>\n<\/div>\n<h2 class=\"dist__StyledText-sc-5a46198a-12 hlktdj\">Account wins, losses, and reviews<\/h2>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">In the UK, Burger King has chosen Merkle to handle its CRM account. According to Merkle, it \u201chas been awarded the UK strategy and delivery across strategy, creative, emails and digital activity.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Bike company Saris named 360PR+its public relations agency of record. The agency was chosen due to its \u201cunderstanding of both the endemic and mainstream consumer mindset,\u201d Jessica Bitran, social media and public relations director of Saris sister company C+A Global, said in a press release.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Women\u2019s health company FemSelect chose Philadelphia-based LevLane as its agency of record. LevLane\u2019s work will include \u201ccreative development, media planning, search engine optimization, social media marketing, search engine marketing and public relations for the company.\u201d<\/p>\n<\/div>\n<h2 class=\"dist__StyledText-sc-5a46198a-12 hlktdj\">New divisions, offices, acquisitions, etc.<\/h2>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Actor and writer Issa Rae started a brand marketing division called F\u00eate within her production company, Hoorae Media. Rae, who made the announcement at Cannes Lions, said the agency \u201cwill be reflective of our communities, center Black women, and further strengthen our partnerships.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Havas also debuted something at Cannes Lions: Welltainment, an \u201coffering that combines wellness and entertainment.\u201d Annex88 chief creative officer Andre Grey will lead the new offering alongside Eric Weisberg, global chief creative officer at Havas Health &amp; You.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Marketing tech firm The Brandtech Group acquired Pencil, a generative AI platform. The firm is debuting \u201cPencil Pro, a generative AI product designed to meet the needs of global brands.\u201d<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/23\/this-week-in-agencies-shifts-at-adam-and-eveddb-merkle-and-more?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, Marketing Brew recaps the agency world\u2019s biggest leadership changes, account wins and losses, reviews, acquisitions, and more. Hires and departures Several senior members of adam&amp;eveDDB\u2019s account management leadership team were promoted. Fay Taylor and Adam Patel are now joint heads of account management, while Loella Collier was appointed to the role of account [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-3386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This week in agencies: Shifts at adam&amp;eveDDB, Merkle, and more | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, Marketing Brew recaps the agency world\u2019s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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