{"id":3362,"date":"2023-06-30T11:19:23","date_gmt":"2023-06-30T11:19:23","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/ad-revenue-fuels-us-video-game-and-esports-industry-growth-report-says\/"},"modified":"2023-06-30T11:19:23","modified_gmt":"2023-06-30T11:19:23","slug":"ad-revenue-fuels-us-video-game-and-esports-industry-growth-report-says","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3362","title":{"rendered":"Ad revenue fuels US video game and esports industry growth, report says"},"content":{"rendered":"

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Video games and esports found some new audiences in the early days of the pandemic, and the industry has ads to thank for its continued growth in the US, according to a report from PwC.<\/p>\n<\/div>\n

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Revenue in the sector was up 2.4% year over year to about $54 billion in 2022, and is on track to increase at about a 6% compound annual growth rate to $72 billion by 2027, per the report. The industry\u2019s advertising revenue is projected to nearly double between 2022 and 2027, \u200b\u200bCJ Bangah, a principal in PwC\u2019s customer transformation practice and author of the report, told Marketing Brew.<\/p>\n<\/div>\n

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App ads:<\/strong> The biggest chunk of revenue in the US video game market came from \u201csocial and casual gaming,\u201d per PwC. This includes gaming apps on smartphones, tablets, and browsers. While those games sometimes generate revenue from in-app purchases and subscription fees, the largest source of revenue came from in-app ads, the report said.<\/p>\n<\/div>\n

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