{"id":3341,"date":"2023-06-30T09:41:43","date_gmt":"2023-06-30T09:41:43","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/bud-light-debuts-summer-ad-campaign-after-anti-trans-backlash\/"},"modified":"2023-06-30T09:41:46","modified_gmt":"2023-06-30T09:41:46","slug":"bud-light-debuts-summer-ad-campaign-after-anti-trans-backlash","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=3341","title":{"rendered":"Bud Light debuts summer ad campaign after anti-trans backlash"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Bud Light unveiled a new ad as part of its \u201cEasy to Summer\u201d campaign, its first big marketing push since the brand\u2019s partnership with trans influencer Dylan Mulvaney sparked a right-wing backlash earlier this year.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The 60-second spot, which features the song \u201cGood Times\u201d by Chic, showcases scenes where people navigate \u201ctrials and tribulations\u201d associated with summertime, like sunburn or walking barefoot on hot pavement. To recover from the heat, they\u2014you guessed it\u2014drink cans of Bud Light.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Bud Light | Easy to Summer\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/wg7iiVKJ2CU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The spot is part of a major marketing push from the beer brand that represents its largest media spend to date. The campaign will include the Bud Light Backyard Tour, a national summer concert tour featuring country artists like Tyler Braden and Kane Brown. It will also include weekly $10,000 giveaways to consumers, rebates on beer over the July 4th weekend, and ads featuring NFL athletes like Travis Kelce and Dak Prescott that will debut later this summer.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Parent company Anheuser-Busch did not respond to Marketing Brew\u2019s request for comment.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Turning the page? <\/strong>The \u201cEasy to Summer\u201d ad and accompanying campaign come after a difficult spring for the brand. Conservatives called for a boycott of Bud Light after Mulvaney posted a photo of a custom Bud Light can that the brand sent her. In the ensuing backlash, Anheuser-Busch CEO Brendan Whitworth issued a statement saying the brand \u201cnever intended to be part of a discussion that divides people,\u201d which did little to placate conservatives, while also angering members and supporters of the LGBTQ+ community. By May, sales of the beer had plunged.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">To mitigate the fallout, Bud Light has taken several other steps, including giving its distributors free beer and putting two executives on leave, including Alissa Heinerscheid, its marketing VP and the first woman in the role, who had once pledged to modernize the brand.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>The credits: <\/strong>To produce \u201cEasy to Summer,\u201d Bud Light worked with ad agency Anomaly, which it named its creative agency of record in 2022.<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/26\/bud-light-debuts-summer-ad-campaign-after-anti-trans-backlash?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light unveiled a new ad as part of its \u201cEasy to Summer\u201d campaign, its first big marketing push since the brand\u2019s partnership with trans influencer Dylan Mulvaney sparked a right-wing backlash earlier this year. The 60-second spot, which features the song \u201cGood Times\u201d by Chic, showcases scenes where people navigate \u201ctrials and tribulations\u201d associated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-3341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bud Light debuts summer ad campaign after anti-trans backlash | Brandiary<\/title>\n<meta name=\"description\" content=\"Bud Light unveiled a new ad as part of its \u201cEasy to Summer\u201d campaign, its first big marketing push since the brand\u2019s partnership with trans influencer\" \/>\n<meta name=\"robots\" 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