{"id":2925,"date":"2023-06-29T09:15:43","date_gmt":"2023-06-29T09:15:43","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/google-charged-advertisers-for-ads-that-didnt-meet-its-own-standards-report-finds\/"},"modified":"2023-06-29T09:15:44","modified_gmt":"2023-06-29T09:15:44","slug":"google-charged-advertisers-for-ads-that-didnt-meet-its-own-standards-report-finds","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=2925","title":{"rendered":"Google charged advertisers for ads that didn\u2019t meet its own standards, report finds"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Not a great day to be the king.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Google, the world\u2019s largest advertising platform, charged advertisers for \u201cpremium\u201d advertising but actually placed those ads on sites that didn\u2019t meet Google\u2019s \u201cstandards for monetization,\u201d according to research the Wall Street Journal first reported on.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Though Google manages all the ad inventory for YouTube, the company also lets advertisers buy video ads on third-party websites. It was on those sites where Google allegedly violated its own standards about 80% of the time, overcharging advertisers for \u201cmuted, auto-playing, [and] mis-declared\u201d ad inventory, according to research from the ad tech auditing firm Adalytics, which reviewed and analyzed billions of impressions from more than 1,100 brands between 2020 and 2023.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cThis is an unacceptable breach of trust by YouTube,\u201d Joshua Lowcock, global chief media officer at ad agency UM Worldwide, told the Journal. \u201cGoogle must fix this and fully refund clients for any fraud and impressions that failed to meet Google\u2019s own policies.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Google\u2019s response:<\/strong> In a blog post yesterday, Marvin Renaud, Google\u2019s director of global video solutions, called the report \u201cextremely inaccurate.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cAdvertisers are only paying for ads when they are viewed,\u201d he wrote, adding that Google prohibits made-for-advertising (or MFA) content. (In 2021, Marketing Brew found that Google was serving many of the ads on MFA sites, while a recent report from NewsGuard reached a similar conclusion for \u201cunreliable\u201d sites generated by AI.)<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Murky waters:<\/strong> Insider Intelligence estimates that programmatic advertising will be a ~$149 billion business in 2023, but it has long had a transparency problem. A recent transparency report published by the Association of National Advertisers found that 23% of all programmatic ad spend is wasted on low-quality sites that were largely clickbait.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Lawmakers circling: <\/strong>In January, the Department of Justice and eight states sued Google for allegedly operating an adtech monopoly. In response to the Adalytics report, Republican Sen. Mike Lee, whose campaign ads ran in invalid placements, told the Journal that the research \u201cproves the lie in Google\u2019s assertion that it has made digital advertising better for all involved.\u201d<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-71527cc7-4 gKiJng\">\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cAdvertisers and consumers will continue to suffer from Google\u2019s rampant conflicts of interest and fraudulent conduct,\u201d he said.<\/p>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/28\/google-charged-advertisers-for-ads-that-didn-t-meet-its-own-standards-report-finds?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not a great day to be the king. Google, the world\u2019s largest advertising platform, charged advertisers for \u201cpremium\u201d advertising but actually placed those ads on sites that didn\u2019t meet Google\u2019s \u201cstandards for monetization,\u201d according to research the Wall Street Journal first reported on. Though Google manages all the ad inventory for YouTube, the company also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-2925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google charged advertisers for ads that didn\u2019t meet its own standards, report finds | Brandiary<\/title>\n<meta name=\"description\" content=\"Not a great day to be the king.Google, the world\u2019s largest advertising platform, charged advertisers for \u201cpremium\u201d advertising but actually placed those\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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