{"id":2860,"date":"2023-06-29T08:57:50","date_gmt":"2023-06-29T08:57:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/startups-100-where-are-they-now-cera\/"},"modified":"2023-06-29T08:57:51","modified_gmt":"2023-06-29T08:57:51","slug":"startups-100-where-are-they-now-cera","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=2860","title":{"rendered":"Startups 100: Where are they now? Cera"},"content":{"rendered":"
\n

Even now, Maruthappu says his personal experience remains a strong, motivating factor for Cera\u2019s mission to ensure that other families don’t end up in a similar situation.<\/p>\n

\u201cWe don’t want them to be [contacting] multiple care companies, trying to find someone who could provide care at short notice. We’re able to start care very quickly because of our technology.\u201d<\/p>\n

A waiting-room game<\/h2>\n

During last year\u2019s competition, one of our key considerations when selecting the top 100 new businesses was consumer demand. After all, there is no business without customers.<\/p>\n

Cera\u2019s smart business strategy has left it far from short in this area. But there are other external influences which have contributed to the increasing demand for at-home care services.<\/p>\n

Poor funding as well as the UK\u2019s ageing population has put considerable strain on NHS hospitals, leading to longer waiting times and difficulties finding in-person treatments.<\/p>\n<\/p>\n

In February 2022, the Department of Health and Social Care pledged to ensure that everyone who has been waiting at least two years for hospital care would be treated by the end of July. Earlier this month, it admitted that the target will be missed.<\/p>\n

How does Maruthappu feel when he sees headlines like that?<\/p>\n

\u201cI have huge empathy for frontline NHS staff who are working harder than they’ve ever worked before,\u201d Maruthappu says, \u201c[but] on the other hand, I also think it’s a shame that ministers aren’t following through with their pledges.<\/p>\n

\u201cI think Cera can play a key role in taking [these] pressures off the NHS so that it can look after the patients with the greatest needs who may require operations or cancer treatments or others.\u201d<\/p>\n

One of the organisation’s more ingenious\u00a0service provisions is its specially-developed technology. Patient information is gathered by carers and inputted into the Cera app. This is then stored securely so that families can access their loved one\u2019s up-to-date health and visitation records, instantly.<\/p>\n

But the startup\u2019s business model is also about preventative \u2013 not just reactive \u2013 care. Via a clever AI algorithm, Cera can also analyse the information it gathers to predict health outcomes, including even supposedly random events.<\/p>\n

\u201cThat gives us an important window of opportunity to intervene and keep that person healthy at home rather than their health getting worse and needing to go to hospital,\u201d Maruthappu explains.<\/p>\n

The platform is already responding to more than 5,000 \u2018high risk\u2019 alerts a day for conditions like dementia and diabetes, while Marathappu claims it reduces the likelihood of a fall at home by 20% \u2013 helping to improve NHS care capacity as a result.<\/p>\n

\"\"<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Even now, Maruthappu says his personal experience remains a strong, motivating factor for Cera\u2019s mission to ensure that other families don’t end up in a similar situation. \u201cWe don’t want them to be [contacting] multiple care companies, trying to find someone who could provide care at short notice. We’re able to start care very quickly […]<\/p>\n","protected":false},"author":1,"featured_media":2861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-2860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nStartups 100: Where are they now? 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