{"id":23349,"date":"2026-05-23T06:24:00","date_gmt":"2026-05-23T06:24:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23349"},"modified":"2026-05-23T06:24:00","modified_gmt":"2026-05-23T06:24:00","slug":"coworking-with-christy-roach","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23349","title":{"rendered":"Coworking with Christy Roach"},"content":{"rendered":"<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\">Christy Roach is CMO of AirOps, a platform designed to help brands create marketing content using generative AI. Before joining AirOps, she was CMO at AssemblyAI, and she has also worked in marketing roles at companies including Airtable, Envoy, and Asana.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>I\u2019m responsible for helping marketers know AirOps, love AirOps, and stick with AirOps. That means increasing awareness, driving growth, and building a brand that customers love.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>Favorite project you\u2019ve worked on? <\/strong>International expansion is always one of the most challenging and most fun projects to take on. Running our first global launch in five languages at Asana at a time when localization was incredibly difficult to do (thanks, AI, for making that easier!) and helping Airtable establish its EMEA presence with our first events in London were two experiences that really stretched me as a marketer, but also provided that pinch-me moment to see how each company had grown from the early days.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>What\u2019s your favorite ad campaign?<\/strong> This was a long time ago, but an ad campaign that\u2019s stuck with me was actually by the California Lottery. It was a billboard with palm trees in the background and a lotto ticket close-up that said, \u201cMay the best dream win.\u201d As someone who obsesses over positioning, I thought this was such a clever way to elevate buying a lottery ticket to something aspirational and almost a challenge to say, \u201cYour dream is worth a one-in-a-million chance.\u201d They didn\u2019t include the size of the prize; they didn\u2019t drive urgency; they just planted that seed of, \u201cWhat dreams could I fulfill if I won the lottery?\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I come from a huge family. My dad is one of 10 kids, and I have something like 25 cousins on one side alone. I learned a lot from growing up in a big family, most importantly to not overthink things and just jump in with my opinion. I grew up in an environment where you had to speak quickly or else someone would talk over you, and it\u2019s served me incredibly well in my career.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>What marketing trend are you most optimistic about? Least?<\/strong> I love that AI has actually inspired a lot of marketers to get more human in their messaging, their creative, and their videos. Anthropic\u2019s \u201cKeep Thinking\u201d campaign has gone triple platinum in my brain, and I\u2019m really happy to see us finding ways to connect to one another more rather than less in our marketing.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\">I\u2019m least optimistic about outputs over outcomes. I hate this \u201cI built my entire marketing workflows in AI skills\u201d phenomenon, where we seem to be obsessed with how we can AI-ify every process instead of focusing on where we can get the most value and where a human really should be the one to do something. Also, I can almost always tell if you Nano Bananaed an image\u2014and not in a good way.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend?<\/strong> I\u2019m biased because I worked with her and learned a ton from her, but Emily Kramer\u2019s MKT1 newsletter is a must-read for me.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/coworking-with-christy-roach?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Christy Roach is CMO of AirOps, a platform designed to help brands create marketing content using generative AI. Before joining AirOps, she was CMO at AssemblyAI, and she has also worked in marketing roles at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-23349","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Christy Roach | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=23349\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking with Christy Roach | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=23349\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T06:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/05\/MKB_Coworking_ChristyRoach_SM_05142026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Coworking with Christy Roach\",\"datePublished\":\"2026-05-23T06:24:00+00:00\",\"dateModified\":\"2026-05-23T06:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23349#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349\",\"url\":\"https:\/\/mysourcefunding.com\/?p=23349\",\"name\":\"Coworking with Christy Roach | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2026-05-23T06:24:00+00:00\",\"dateModified\":\"2026-05-23T06:24:00+00:00\",\"description\":\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23349\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23349#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coworking with Christy Roach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coworking with Christy Roach | Brandiary","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=23349","og_locale":"en_US","og_type":"article","og_title":"Coworking with Christy Roach | Brandiary","og_description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of","og_url":"https:\/\/mysourcefunding.com\/?p=23349","og_site_name":"Brandiary","article_published_time":"2026-05-23T06:24:00+00:00","og_image":[{"width":945,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/05\/MKB_Coworking_ChristyRoach_SM_05142026.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=23349#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=23349"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Coworking with Christy Roach","datePublished":"2026-05-23T06:24:00+00:00","dateModified":"2026-05-23T06:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=23349"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=23349#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=23349","url":"https:\/\/mysourcefunding.com\/?p=23349","name":"Coworking with Christy Roach | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2026-05-23T06:24:00+00:00","dateModified":"2026-05-23T06:24:00+00:00","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Christy Roach is CMO of","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=23349#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=23349"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=23349#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Coworking with Christy Roach"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23349"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23349\/revisions"}],"predecessor-version":[{"id":23351,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23349\/revisions\/23351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/23350"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}