{"id":23346,"date":"2026-05-22T06:23:00","date_gmt":"2026-05-22T06:23:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23346"},"modified":"2026-05-22T06:23:02","modified_gmt":"2026-05-22T06:23:02","slug":"inside-one-sizes-oily-f1-driven-campaign","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23346","title":{"rendered":"Inside One\/Size\u2019s oily F1-driven campaign"},"content":{"rendered":"
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Formula 1 cars need oil to function, but Formula 1 audiences might not want it on their faces.<\/p>\n

At least, that\u2019s what the beauty brand One\/Size by Patrick Starr is betting on. To promote the brand\u2019s latest product, the Oil Sucker Liquid Blotting Paper Spray, the brand pushed out a social campaign themed around an F1 pit crew and an influencer activation at the Miami Grand Prix. The campaign, which stars creators Paloma Sanchez, Toni Bravo, Kennedy Eurich, and Stephanie \u201cGlamzilla\u201d Santana, was made with Fred & Farid Paris and marks the first global campaign from the brand.<\/p>\n

It\u2019s also part of a broader push from One\/Size into motorsports, Juliette Tang, president of the brand, told us.<\/p>\n

\u201cPerformance has always been such an important part of what we do, but we\u2019re also really obsessed with community,\u201d Tang said. \u201cWe really approached the launch from those two perspectives\u2026and we wanted to tie it together in a world, and that was where the world of Formula 1 came in.\u201d<\/p>\n

Revving up<\/h2>\n

Ahead of the product\u2019s May 15 launch, One\/Size released a series of short films to highlight everyday scenarios where oily skin could be an annoyance, including mid-dance party, during a corporate meeting, on a city commute, or after a nap. In each setting, a race pit crew, helmed by brand founder Patrick Starr, rushes in to help with the new Oil Sucker spray.<\/p>\n