{"id":23328,"date":"2026-05-16T06:13:34","date_gmt":"2026-05-16T06:13:34","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23328"},"modified":"2026-05-16T06:13:34","modified_gmt":"2026-05-16T06:13:34","slug":"coworking-with-charlie-tetrick","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23328","title":{"rendered":"Coworking with Charlie Tetrick"},"content":{"rendered":"<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\">Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> I\u2019ve run a 140-person advertising agency for the past 30+ years. Lately, our role has gone beyond crafting ad campaigns to finding business solutions for brands that create measurable change and even operational transformation. My role also involves building the agency\u2019s image, ensuring that our reputation remains strong through our client work, community involvement, and development of our employees. The culture that we build at WTA shapes how the market sees us.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>Favorite project you\u2019ve worked on? <\/strong>I am excited about the FIFA World Cup coming to Kansas City, for which WTA created a podcast called <em>Heart &amp; Goal<\/em>, along with dozens of videos that have been used to promote the event. The <em>Heart &amp; Goal <\/em>podcast team includes players with MLS and National Team experience to fuel engagement, expand reach, and give audiences greater insights into the World Cup games. Produced entirely in-house, we feature guests such as Pam Kramer, CEO of KC2026, to highlight the city\u2019s efforts to make us the best World Cup host city ever. We bring a deep background in sports to this moment, including projects with teams like the Kansas City Royals and in NIL, helping brands forge winning partnerships with the right athletic talent, most recently between rising star college athletes at KU and Adidas.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\">I am also involved with a larger community effort to engage the World Cup platform to elevate Kansas City globally. We don\u2019t want it to just come and go. We want people to really see what\u2019s here.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I have a longtime love for collecting and appreciating vintage cars. To me, it\u2019s a hobby that is inherently creative due to its roots in great design, craftsmanship, and nostalgia.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>One trend that\u2019s interesting to me is that I\u2019m seeing almost a rejection of the traditional agency generalist model. Clients don\u2019t just want smart thinking\u2014they want informed thinking. If you don\u2019t do significant homework and have the data to show for it, brands have trouble jumping on board an idea or plan. I\u2019m optimistic about this trend, as we recently launched an AI-powered business intelligence division at WTA called Fuel Labs to get in front of the science of keeping ourselves and our clients informed.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\">Conversely, the trend of agency folks thinking of themselves as \u201cmakers\u201d\u2014primarily making things for brands\u2014is something I think is a bit outdated. I have been repositioning our agency mindset away from just \u201cmaking things\u201d and toward actually driving results. We don\u2019t just make stuff here; it\u2019s about moving things forward. That reframes the role of an agency.<\/p>\n<p class=\"dist__StyledText-sc-a55d003e-8 ggAaRe\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I was a guest on <em>The Ad Podcast<\/em> recently. They talk a lot about how people get started in their advertising careers and what goes into building success\u2014it\u2019s worth a listen.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/coworking-with-charlie-tetrick?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency. How would you describe your job to someone who doesn\u2019t work in marketing? I\u2019ve run a 140-person advertising agency for the past [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Charlie Tetrick | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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