\n
OpenAI has plans to beef up its roster of marketing execs.<\/p>\n
The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company\u2019s careers page. The listings, which signal an effort to brand-build and find new business in international markets, comes as OpenAI also aggressively pushes into its ads business; last week, the company announced it would soon open its ChatGPT ads pilot to the UK, Mexico, Brazil, Japan, and South Korea.<\/p>\n
Around the world in 80 days:<\/strong> In Latin America, OpenAI is looking for a creative director who is \u201cculturally fluent across LATAM markets,\u201d the job listing reads. The executive will \u201clead creative direction across LATAM brand campaigns, marketing, digital, content, experiential, events, and partnerships across audiences from consumer to B2B.\u201d That person will also work with OpenAI\u2019s international and US creative studio, its in-house teams, in tandem with local marketers, according to the post.<\/p>\nThe role is based out of OpenAI\u2019s office in S\u00e3o Paulo, Brazil, and the hire will be expected to \u201ctranslate global brand strategy and creative vision into culturally resonant executions across diverse Latin American markets,\u201d the post reads.<\/p>\n
In Europe, the company is also looking to add to its talent roster and seeking a head of partnerships, EMEA (Europe, the Middle East, and Africa), according to another post on the company\u2019s job board. According to that listing, that executive will be in charge of facilitating \u201ca regional partnership strategy that accelerates adoption of OpenAI\u2019s products\u201d and could work out of OpenAI\u2019s Paris, Dublin, London, or Munich outposts.<\/p>\n
\u201cThe ideal candidate is a creative, product-minded partnerships leader who can drive strategic partners ranging from global technology players to regional leaders\u2014including consumer, telcos, [financial services], [original equipment manufacturers], developer, cloud providers, and B2B channels,\u201d according to the listing.<\/p>\n
And in the APAC region, OpenAI is hiring social and consumer marketing leads in Japan, as well as a social marketing lead in South Korea, according to job listings.<\/p>\n
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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
OpenAI declined to comment.<\/p>\n
Growing up: <\/strong>OpenAI has been pouring significant investment into its ads business, as it looks to reach a projected $100 billion in ad revenue by 2030, per Axios. Amid an impending IPO and after missing certain revenue targets, the company is searching for new forms of revenue as it spends heavily on compute.<\/p>\nIn the US, the company is also spending considerably on linear TV advertising this year, including a Super Bowl spot, as it looks to further cement the brand.<\/p>\n
Since its ChatGPT ad pilot began in February, the company has made a number of updates and added additional features, including cost-per-click ad bidding and a self-serve ads manager, as well as announcing a partnership with the ad-tech company Criteo. It also recently updated its privacy policy, disclosing that it is sharing user data with advertisers and will leverage that data for marketing purposes, according to Adweek.<\/p>\n
As OpenAI looks to expand the business further, it has recently made a handful of high-profile hires. In March, the company brought on Meta ads alum David Dugan to serve as VP and head of global ads solutions. And last month, OpenAI hired its first-ever EMEA managing director, Airbnb alum Emmanuel Marill, to lead the tech company\u2019s expansion in that region.<\/p>\n
Asad Awan, head of monetization at OpenAI, told Marketing Brew last month that when it comes to its ad pilot, the expansion comes \u201cwith a focus on learning and getting the experience right for users.\u201d<\/p>\n
Join the club:<\/strong> OpenAI\u2019s not the only AI titan making marketing-related hires. Anthropic, the company behind Claude, is currently recruiting for a head of customer programs who will establish a customer programs division within Anthropic\u2019s enterprise marketing division and oversee \u201cexecutives and decision-makers across\u2026top-tier accounts\u201d and related initiatives like co-marketing investment, according to a job listing on the company\u2019s website.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI has plans to beef up its roster of marketing execs. The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company\u2019s careers page. The listings, which signal an effort to brand-build and find new business in international […]<\/p>\n","protected":false},"author":1,"featured_media":23320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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