\n
At NBCUniversal, age isn\u2019t just a number.<\/p>\n
The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.<\/p>\n
\u201cOur legacy is our greatest competitive advantage,\u201d Mark Marshall, NBCU\u2019s chairman, global advertising and partnerships, NBCU, told attendees onstage at Radio City Music Hall, \u201cbecause our legacy is built on evolution, innovation, and a relentless focus on consumer behavior.\u201d<\/p>\n
And a birthday at NBCU wouldn\u2019t be a birthday if it didn\u2019t also come with a business opportunity.<\/p>\n
\u201cThis fall, NBC is doing something that no other network has ever done\u2014a stunt not even a real housewife of Beverly Hills has had the audacity to attempt,\u201d Tina Fey said onstage after a live orchestra played her on to the theme music from 30 Rock.<\/em> \u201cWe are throwing ourselves a huge birthday party so we can sell ads during that birthday party.\u201d<\/p>\nThroughout its two-hour presentation, the network tapped into its deep bench of talent from some of its most recognizable film and television programming across genres, including comedians Jimmy Fallon, Seth Meyers, and Jane Krakowski; reality-show legend Andy Cohen; morning-show mainstays Savannah Guthrie, Al Roker, and Joe Scarborough; NBC Sports\u2019s Bob Costas and Mike Tirico; and actors Vin Diesel and Jamie Lee Curtis.<\/p>\n
There were some new faces, too, like Bowen Yang and Matt Rogers, whose Las Culturistas <\/em>podcast recently spawned an irreverent star-studded and brand-integrated awards show on Bravo. \u201cWhat you do must be top secret, because we have no idea what it is,\u201d Rogers joked onstage with Yang. \u201cWho are you guys? What\u2019s LinkedIn like?\u201d<\/p>\n\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
And, as marketers increasingly look for ways to measure the outcomes of their ad spend, the network has some additional tools in the pipeline, including a full-scale rollout of its Performance Insights Hub measuring campaign delivery, audience insights, and in-flight performance; new updates to its retargeting tool Live Total Impact; and AI-powered live contextual ad options, all of which will be available in Q4.<\/p>\n
A year for the ages:<\/strong> Other NBCU properties are celebrating milestone birthdays too. The Today <\/em>show will celebrate its 75th anniversary this fall, and Bravo\u2019s iconic Real Housewives franchise kicked off 20 years ago this year.<\/p>\nBravo is also expanding its experiential push to bring its fans and \u201cBravolebrities\u201d together in the same place. In addition to the brand-packed fan event BravoCon in 2027, the brand will host Bravo Fan Fest in Charleston, South Carolina, in October.<\/p>\n
Celebrating milestones is an increasingly important part of the NBCU advertising playbook: for Saturday Night Live<\/em>\u2019s 50-year celebration last February, the network hosted a special with brands including Allstate, Maybelline, Volkswagen, and T-Mobile onboard.<\/p>\nSkin-deep:<\/strong> It wouldn\u2019t be an upfront presentation without an ad sales chief poking fun at himself onstage, and Marshall didn\u2019t disappoint. In a brief video ahead of his onstage remarks, Marshall appeared in a tattoo parlor, where he revealed brand logos tattooed all over his body, before revealing that he planned to get an NBC100 tattoo right next to his heart.<\/p>\n\u201cI want to be very clear; that was a body double with the stomach,\u201d Marshall said after the video concluded. \u201cThe crew did not think that these<\/em> abs were brand-safe.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"At NBCUniversal, age isn\u2019t just a number. The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace. \u201cOur legacy is our greatest competitive advantage,\u201d Mark Marshall, NBCU\u2019s chairman, […]<\/p>\n","protected":false},"author":1,"featured_media":23317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary<\/title>\n<meta name=\"description\" content=\"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=23316\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary\" \/>\n<meta property=\"og:description\" content=\"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=23316\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T06:09:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T06:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/05\/1778566182_NUP_210609_00819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"At upfronts, NBCUniversal\u2019s legacy is the message\",\"datePublished\":\"2026-05-12T06:09:42+00:00\",\"dateModified\":\"2026-05-12T06:09:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23316#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316\",\"url\":\"https:\/\/mysourcefunding.com\/?p=23316\",\"name\":\"At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2026-05-12T06:09:42+00:00\",\"dateModified\":\"2026-05-12T06:09:43+00:00\",\"description\":\"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23316\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23316#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"At upfronts, NBCUniversal\u2019s legacy is the message\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary","description":"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=23316","og_locale":"en_US","og_type":"article","og_title":"At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary","og_description":"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall","og_url":"https:\/\/mysourcefunding.com\/?p=23316","og_site_name":"Brandiary","article_published_time":"2026-05-12T06:09:42+00:00","article_modified_time":"2026-05-12T06:09:43+00:00","og_image":[{"width":945,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/05\/1778566182_NUP_210609_00819.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=23316#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=23316"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"At upfronts, NBCUniversal\u2019s legacy is the message","datePublished":"2026-05-12T06:09:42+00:00","dateModified":"2026-05-12T06:09:43+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=23316"},"wordCount":602,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=23316#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=23316","url":"https:\/\/mysourcefunding.com\/?p=23316","name":"At upfronts, NBCUniversal\u2019s legacy is the message | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2026-05-12T06:09:42+00:00","dateModified":"2026-05-12T06:09:43+00:00","description":"At NBCUniversal, age isn\u2019t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=23316#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=23316"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=23316#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"At upfronts, NBCUniversal\u2019s legacy is the message"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23316"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23316\/revisions"}],"predecessor-version":[{"id":23318,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23316\/revisions\/23318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/23317"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}