{"id":23289,"date":"2026-05-03T02:49:01","date_gmt":"2026-05-03T02:49:01","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23289"},"modified":"2026-05-03T02:49:01","modified_gmt":"2026-05-03T02:49:01","slug":"how-dallas-wnba-team-is-spreading-its-sponsorship-wings-this-season","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23289","title":{"rendered":"How Dallas\u2019 WNBA team is spreading its sponsorship wings this season"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The WNBA\u2019s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned back-to-back No. 1 draft picks into an increasingly impressive roster on the court\u2014as well as a growing roster of sponsors.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cHaving star players helps your business,\u201d CEO Greg Bibb told Marketing Brew. \u201cThere\u2019s very few, maybe a handful, of women professional athletes that truly can help move your business forward in a meaningful way, and we have two of them now.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Those players\u20142025 Rookie of the Year Paige Bueckers and 2026 No. 1 draft pick Azzi Fudd, who previously played together at UConn\u2014have already contributed to the growth of the team\u2019s partnership revenue, Bibb said. In the past month alone, the Wings inked sponsorships with CVS and Kroger, both Fortune 500 companies, as well as Geico, helping drive what Bibb expects to be three straight years of nearly doubling partnership revenue.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">But star power isn\u2019t the only reason for the change in trajectory, he said. It\u2019s also thanks to\u2014and indicative of\u2014the continued maturation of the W and women\u2019s sports across the board.<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\">Filling the bucket<\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The Wings have Fudd to thank, at least in part, for opening the door to one of their new sponsors. Geico tapped the then-UConn guard for its March Madness campaign this year, and at the time, CMO Arianna Orpello told us she intended to keep the relationship going at least until Fudd was drafted. The deal between Geico and the Wings came together in \u201cbarely a week,\u201d Bibb said, with both organizations eager to announce close to draft day.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The timelines for inking the Kroger and CVS deals were a bit more typical, but all three partnerships have some sort of community engagement element to them, as community impact is a major pillar for the Wings, Bibb said. Geico is the presenting partner of the team\u2019s youth basketball summer camps, and CVS is the presenting partner of the Junior Wings development program.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">CVS is also the team\u2019s marquee jersey-patch partner, with its logo placed prominently on the center of the uniforms.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Stars like Fudd and Bueckers are just one of several reasons for the increased brand interest in the Wings, which Bibb said started in earnest around 2024. The team doubled its partnership revenue in 2025, and expects to be close to that again this year, he said.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The audience boom happened first, though. \u201cThe partnership piece is the tail of the growth,\u201d said Bibb, a WNBA veteran who\u2019s been with the Wings for more than a decade, having previously served as COO of the Washington Mystics from 2007 to 2012.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Two weeks after the draft, the Wings had added over 27,000 followers on TikTok and over 38,000 on Instagram, which amounted to \u201cbasically 10% growth\u201d for the latter, according to Bibb. Broadcast viewership is also on par with many of the men\u2019s pro teams in North Texas, he added, which all translates to more brand attention. Deloitte projects that the global women\u2019s pro sports market will be worth at least $3 billion this year, up 340% since 2022.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cFor a long time, the message was, \u2018Be the early adapter, be the early investor, be the early mover,\u2019\u201d Bibb said. \u201cI think those days are probably gone. Now, as we talk to prospective partners, it\u2019s, \u2018Don\u2019t get left behind.\u2019\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\">Spread your wings<\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The 2026 season is still a week away from tipoff, but Bibb is already thinking about marketing and sponsorship moves for 2027, when the Wings are set to relocate from College Park Center in Arlington, Texas, to the renovated Dallas Memorial Auditorium in Dallas.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The team is also building a new practice facility for which it\u2019s seeking a naming rights sponsor. Between that and the arena switch, there\u2019s a \u201ctremendous amount of opportunity\u201d opening up for even more sponsors, Bibb said.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Given the smallish size of the Wings\u2019 current arena, he said advertising ticket sales for the vast majority of their games isn\u2019t necessary. The team is playing three games this season at the much larger American Airlines Center, home of the Mavericks and the Stars, so most of its ad spend will be focused on promoting those matchups, he said.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cLast year for our largest gate, which was an Indiana [Fever] game at American Airlines Center, we basically did a multiple of 10 of what we generate in gate [sales] at College Park Center,\u201d Bibb told us. \u201cIt benefits us greatly to lean into the advertising around those games.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Bibb said internal discussions are already underway to quadruple ad spend next year to promote the team\u2019s move to Dallas, which would be made possible in part due to growing revenue.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/05\/01\/dallas-wings-wnba-sponsorship?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season. The WNBA\u2019s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned back-to-back No. 1 draft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Dallas\u2019 WNBA team is spreading its sponsorship wings this season | Brandiary<\/title>\n<meta name=\"description\" content=\"In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA\u2019s Dallas Wings have\" \/>\n<meta name=\"robots\" content=\"index, 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