{"id":23259,"date":"2026-04-23T02:37:03","date_gmt":"2026-04-23T02:37:03","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23259"},"modified":"2026-04-23T02:37:04","modified_gmt":"2026-04-23T02:37:04","slug":"advertisers-are-optimistic-about-netflixs-dynamic-ad-options","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23259","title":{"rendered":"Advertisers are optimistic about Netflix\u2019s dynamic ad options"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">World Cup season hasn\u2019t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women\u2019s World Cup next summer, the company confirmed to Marketing Brew.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Since debuting an ad tier in 2022, Netflix has been steadily building out its ad capabilities, including adding dynamic ad insertion (DAI) options for live sporting events like NFL games. As the ad capabilities grow, so too is the revenue coming in; the streamer\u2019s ad revenue is expected to hit $3 billion this year, Netflix co-CEO, president, and director Greg Peters said during Netflix\u2019s Q1 2026 earnings call earlier this month.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Advertisers are cautiously exploring some of Netflix\u2019s newer ad formats, including DAI, they told Marketing Brew.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cWe are garnering high interest from clients on live entertainment; they really want to know about it,\u201d Amanda Wallingford, programmatic director at indie agency The Shipyard said, later adding, Netflix is \u201cdoing everything [it] can to get more streamlined and get into the programmatic industry, and it\u2019s made a difference.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\">Slow \u2018n\u2019 steady<\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">DAI, a technology that serves personalized ads to different viewers in real time on streaming, is relatively nascent, and some advertisers aren\u2019t all-in on the technology yet. While acknowledging the value that the real-time nature of live sports represents, Kasha Cacy, chief media officer at the agency Known, noted that DAI may only be right for certain clients and briefs. She noted that for some pharmaceutical clients seeking out older viewers, like Moderna, which Known works with, Netflix might not be the right platform to use to reach that audience\u2014but DAI could be useful to target specific demographics in specific cities that those brands may be looking to attract.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Other agencies are balancing an interest in the offering with the challenges presented by live CPMs across Netflix that may be too high for some advertisers. One strategy The Shipyard has discussed with certain travel and tourism clients is targeting consumers on Netflix who have or may be considering traveling to LA for sporting events such as this year\u2019s World Cup or the 2028 Summer Olympics. That could mean targeting viewers who have an interest in travel, advertising on travel-related content genres, and leveraging Netflix\u2019s \u201cescape\u201d and \u201cadrenaline\u201d viewing-mood targeting options, Wallingford said.\u00a0<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">DAI could come in handy for that, she added.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cWith Netflix\u2019s reach, it\u2019s still a powerful platform, even if the event itself isn\u2019t streaming on Netflix,\u201d she said. \u201cA great way to find our target audience for fun and travel-minded audience is to catch them after a crazy-busy day, kicked back, shoes off, and immersed in their Netflix escape, when our ad can spark inspiration to step away from the daily grind and go see their favorite sports team or the best of the best fighting for gold.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Wallingford said she\u2019s \u201cexcited to run those as soon as we have a chance.\u201d However, the agency hasn\u2019t yet inked any live ad deals with the streamer mostly due to the cost of CPMs, she said.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">DAI still has room to scale further available across the broader broadcasting and streaming ecosystem. But it is slowly growing in popularity; the streamer offered it on certain live events, like its NFL Christmas Day games, last year. Certain other streamers have leaned in, too: Disney began offering DAI on Disney+ live events in April 2025.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Dan Rayburn, NAB Show Streaming Summit conference chair, said that while the technology is compelling in theory, it remains to be seen whether it can scale successfully. Streamers have had some issues with large-scale livestreamed events in the past: Netflix\u2019s livestream of the November 2024 boxing match between Jake Paul and Mike Tyson faced major buffering issues, while Amazon Prime Video experienced similar issues with an NBA play-in game livestream.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cThere\u2019s been plenty of DAI implementations for streaming where the audience has been small, but scale is really where the complexity comes in,\u201d he told us.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/04\/22\/advertisers-optimistic-netflix-dynamic-ad-insertion-women-s-world-cup?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World Cup season hasn\u2019t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women\u2019s World Cup next summer, the company confirmed to Marketing Brew. Since debuting an ad tier in 2022, Netflix has been steadily building out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertisers are optimistic about Netflix\u2019s dynamic ad options | Brandiary<\/title>\n<meta name=\"description\" content=\"World Cup season hasn\u2019t started yet, but Netflix is already looking ahead to 2027. 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