{"id":23235,"date":"2026-04-15T02:28:49","date_gmt":"2026-04-15T02:28:49","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23235"},"modified":"2026-04-15T02:28:50","modified_gmt":"2026-04-15T02:28:50","slug":"why-brands-are-adopting-video-game-aesthetics","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23235","title":{"rendered":"Why brands are adopting video game aesthetics"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The ad follows a non-player character (NPC) in a video game world where he realizes he\u2019s a cog in a machine and, ultimately, decides to break out and enter the human world\u2014a retro metaphor for the modern idea of finding financial freedom through cryptocurrency. The spot, created by Coinbase\u2019s in-house creative team and ad agency Isle of Any, used early PlayStation games and <em>The Sims<\/em>, which was first released in 2000, as its primary reference points, according to Gareth Kay, VP of brand at Coinbase.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cThe best advertising, I\u2019ve always believed, is all about making people feel something,\u201d Kay told Marketing Brew. \u201cIt\u2019s not so much about what the actual words are or the message. It\u2019s giving you that feeling. And it just struck us as a really powerful metaphor for what we were trying to communicate.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Your Way Out\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0V4CCxskN_0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Coinbase isn\u2019t the only brand to adopt old-school video game aesthetics in advertising. Protein brand Met-Rx recently tapped John Cena for a 60-second spot that looks like it\u2019s straight out of a \u201990s Nintendo game in which the brand\u2019s protein bars are depicted as a way to \u201clevel up.\u201d Skittles, meanwhile, adopted a similarly retro look for social spots that promoted a branded video game flute controller that the brand sent to gamers to use while livestreaming. Last fall, Jack in the Box created the video game <em>Deal Quest: Revenge of the Munchies<\/em>, complete with a pixelated Jack Box mascot, as a way for fans of the brand to get new deals. (The aesthetic choice has even made it to the White House social team, which has used the Wii and a hodgepodge of other video game aesthetics in videos promoting the war in Iran.)<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Brands borrowing video game aesthetics isn\u2019t a brand-new phenomenon; back in 2006, a Coca-Cola spot imagined a gritty, violent world reminiscent of Grand Theft Auto that transforms into a utopia when the hero drinks a Coke. But the continued growth of the gaming community, the perpetual appeal of nostalgia, and the likelihood that those behind the spots were once (or still are) gamers themselves could be why some brands are adopting the look and feel of vintage video games.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cEven if you aren\u2019t active in the gaming world now, chances are you still have nostalgia and love for Nintendo days,\u201d said Brian Culp, group creative director at TBWAChiatDay Chicago, which worked with Skittles on its gaming-flute activation. \u201cIt can be a fun new visual storytelling language that is unique.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\"><strong>Gamer growth<\/strong><\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">With more than 3.4 billion gamers worldwide and time spent playing up 6% YoY, per data from a 2025 Dentsu Gaming report, reflecting those aesthetics certainly has mass appeal, one that is often left untapped in other arenas; the same report found that less than 5% of global media investment is spent on gaming.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">At the same time, the creative teams and marketers at brands today may have grown up gaming themselves, making it easier for ideas to get through. While gaming has \u201cbeen the domain of younger people,\u201d there\u2019s also \u201ca lot of gamers in their 30s, 40s, and 50s,\u201d Michael Highland, creative director at Buck Games, a gaming division of the creative agency Buck, said.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">How many, exactly? Emarketer puts those 65 and older as a \u201cgrowing segment\u201d in gaming, with 44% already considering themselves to be gamers, while 63% of 35\u201344-year-olds, and nearly three-quarters of 25- to 34-year-olds and 12- to 17-year-olds say the same.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">That means the look of video games might be widely attractive to a wide range of audiences, although it could have particular appeal among younger consumer sets. Gaming often serves as a \u201cthird space\u201d for younger people, Highland noted, adding that \u201canywhere companies and brands are seeing people gathering and having meaning-making in any way, they want to be part of that and tap into those aesthetics\u2026to create marketing and branding experiences that feel relevant to those spaces.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\"><strong>More than nostalgia<\/strong><\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">But brands tapping into the aesthetic may have more to consider than just borrowing the look of an old Street Fighter game. Even as there\u2019s \u201ca ton of love for nostalgia within the video game space,\u201d simply \u201cskinning\u201d visuals, even retro visuals, likely isn\u2019t enough to make a meaningful impact\u2014especially if it doesn\u2019t make sense for the brand to play in that space, Culp advised.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">To that end, using a video game setting, complete with the retro aesthetics that can naturally accompany it, as a way to experience the brand could be more appealing to people than nostalgia alone, Dylan Cimo, a creative director at TBWAChiatDay LA who worked on Jack in the Box\u2019s gaming effort, told us.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">When it comes to making the ads themselves, tapping into the video game aesthetic can also require some creative thinking. For Coinbase, much of the video game look was achieved through practical effects that \u201cdown-resed reality,\u201d Catherine Ferdon, Coinbase CMO, told us.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cWe built a practical video game\u2013style set with graphic-like textures and painted-on clothing and prosthetic masks and makeup that gave our actors this really uncanny game-like feel,\u201d she said. \u201cIt helps build this physical fake world that portrays a human being trapped inside the character [and] allowing him to burst out.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Tapping into the look can also present other interactive opportunities for consumers, which Cimo said can be an attractive choice for brands looking to engage consumers that increasingly expect high-quality entertainment experiences, branded or otherwise.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">When making <em>Dealquest: Revenge of the Munchies<\/em>, a choose-your-own-adventure-style game for Jack in the Box, the primary goal was to \u201cincrease offer redemption,\u201d explained Jake Roberts, creative director at TBWAChiatDay LA, adding that the team thought it could make the chain stand out in the QSR space with a memorable digital experience. That turned out to be true, per Roberts, who shared that the brand saw an increase in offer redemption in the quarter.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Getting results like that may help make it easier for brand teams to sell the idea that targeting gamers can pay off.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cThere\u2019s finally convincing enough data to support that games are mainstream,\u201d Cimo said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/04\/14\/brands-video-games-creative-inspiration-coinbase-skittles-met-rx-jack-in-the-box?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back. The ad follows a non-player character (NPC) in a video game world where he realizes he\u2019s a cog in a machine and, ultimately, decides to break out and enter the human world\u2014a retro metaphor for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why brands are adopting video game aesthetics | Brandiary<\/title>\n<meta name=\"description\" content=\"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=23235\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why brands are adopting video game aesthetics | Brandiary\" \/>\n<meta property=\"og:description\" content=\"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=23235\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T02:28:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T02:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/04\/1776220129_MKB_VideoGameAesthetic_SM_04132026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Why brands are adopting video game aesthetics\",\"datePublished\":\"2026-04-15T02:28:49+00:00\",\"dateModified\":\"2026-04-15T02:28:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235\"},\"wordCount\":1097,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23235#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235\",\"url\":\"https:\/\/mysourcefunding.com\/?p=23235\",\"name\":\"Why brands are adopting video game aesthetics | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2026-04-15T02:28:49+00:00\",\"dateModified\":\"2026-04-15T02:28:50+00:00\",\"description\":\"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23235\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23235#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why brands are adopting video game aesthetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why brands are adopting video game aesthetics | Brandiary","description":"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=23235","og_locale":"en_US","og_type":"article","og_title":"Why brands are adopting video game aesthetics | Brandiary","og_description":"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a","og_url":"https:\/\/mysourcefunding.com\/?p=23235","og_site_name":"Brandiary","article_published_time":"2026-04-15T02:28:49+00:00","article_modified_time":"2026-04-15T02:28:50+00:00","og_image":[{"width":932,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/04\/1776220129_MKB_VideoGameAesthetic_SM_04132026.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=23235#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=23235"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Why brands are adopting video game aesthetics","datePublished":"2026-04-15T02:28:49+00:00","dateModified":"2026-04-15T02:28:50+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=23235"},"wordCount":1097,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=23235#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=23235","url":"https:\/\/mysourcefunding.com\/?p=23235","name":"Why brands are adopting video game aesthetics | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2026-04-15T02:28:49+00:00","dateModified":"2026-04-15T02:28:50+00:00","description":"When crafting Coinbase\u2019s 60-second ad for last month\u2019s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=23235#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=23235"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=23235#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Why brands are adopting video game aesthetics"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23235"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23235\/revisions"}],"predecessor-version":[{"id":23237,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23235\/revisions\/23237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/23236"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}