{"id":23145,"date":"2026-03-09T18:30:37","date_gmt":"2026-03-09T18:30:37","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23145"},"modified":"2026-03-09T18:30:38","modified_gmt":"2026-03-09T18:30:38","slug":"coworking-with-andrea-bendzick","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23145","title":{"rendered":"Coworking with Andrea Bendzick"},"content":{"rendered":"

<\/p>\n

\n

Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n

Andrea Bendzick is the CEO of the digital marketing agency Wpromote, which acquired Giant Spoon in December. She has also held senior roles at Astreya and NTT Data Americas, both IT services and consulting firms.<\/p>\n

This interview has been condensed.<\/em><\/p>\n

Favorite project you\u2019ve worked on? <\/strong>Setting the vision for Wpromote. When I joined, I was completely new to marketing and I\u2019d never worked in an agency, so my first few months were focused on listening: one-on-ones with the team, sitting in on client calls, and asking probably too many questions. I started talking to our media partners and peers about where I thought the industry needed to go. I expected pushback. I was new: Why would they take me seriously? But instead, they were almost relieved. They\u2019d been so focused on optimizing what already existed that they couldn’t see past it.<\/p>\n

That\u2019s when I realized being new wasn\u2019t a liability. It was exactly why I could spot the gap. An industry gets comfortable with what works until clients start asking for something different. So what if we didn\u2019t wait for clients to tell us something was wrong and demand a change? Instead, I wanted to show them this better path and get ahead of these challenges so they truly get the advantage in the market.<\/p>\n

I worked with the teams at Wpromote to build out what this could actually look like. We tested it. Refined it. And then we made the call to lead toward it instead of waiting for someone else to figure it out first. That\u2019s what led to our acquisition of Giant Spoon, as well as numerous other internal initiatives that are moving the ball forward, because we\u2019re all working together toward the same goal.<\/p>\n

What\u2019s your favorite ad campaign? <\/strong>Procter & Gamble\u2019s \u201cLike a Girl\u201d campaign is one of those rare pieces of work that just gets it right. It shows what happens when you lead with a core belief instead of trying to manufacture relevance. Simple, human, and empowering in a really genuine way. That campaign also really stood out to me because I\u2019ve had my own \u201clike a girl\u201d moments. Early in my career, I\u2019d get introduced as a \u201cfemale executive\u201d and it would catch me off guard every time\u2014not because I wasn\u2019t proud to be a woman in leadership, but because I\u2019d never thought of my work through that lens. I was just focused on solving the problems in front of me, building something that mattered, and showing up prepared. That\u2019s the power of work like \u201cLike a Girl.\u201d It reminds us that the best way forward is to stop qualifying people and just let the work speak.<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I\u2019m actually way more laidback than my LinkedIn would suggest. When I log off, I really log off. You\u2019ll find me outside, visiting one of my daughters at college, or honestly just doing nothing particularly productive. Being present matters to me. Whether that\u2019s in a client meeting or on a weekend hike, I want to actually be there, not half-distracted thinking about what\u2019s next. It\u2019s the same attention I try to bring as a leader. Showing up fully is showing up authentically, and that doesn\u2019t change just because I\u2019m not in work mode.<\/p>\n

What marketing trend are you most optimistic about? Least? <\/strong>AI is an overused answer, I know, but it went from keynote fodder to something my kids use for fun in what felt like five minutes. AI is absorbing busywork at scale. Entry-level marketers can skip years of repetitive tasks and move faster into work that actually drives impact. Teams can focus on spotting patterns and identifying opportunities that help clients move ahead of competitors. Where I get cautious is when people seem to slide AI in to do the thinking for us. When decisions default to automation, we lose the judgment and humanity that create connection.<\/p>\n

What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>Some of the best inspiration can come from outside your own industry. One place where I find that is the podcast ReThinking<\/em> with Adam Grant. He\u2019s an organizational psychologist, and his guests show up for the art of conversation and debate, not to pitch their latest project. What I love about it is that it gets into the messy middle. We all celebrate the big wins, but the more interesting story is usually what happened before that moment. Grant\u2019s curiosity about how people actually think and work feels genuine, and it pushes me to question my own assumptions about leadership and growth. It\u2019s one of those shows where I\u2019ll finish an episode and immediately want to talk to my team about what I just heard.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Andrea Bendzick is the CEO of the digital marketing agency Wpromote, which acquired Giant Spoon in December. She has also held senior roles at Astreya and NTT Data Americas, both IT services and consulting firms. […]<\/p>\n","protected":false},"author":1,"featured_media":23146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-23145","post","type-post","status-publish","format-standard","has-post-thumbnail"],"yoast_head":"\nCoworking with Andrea Bendzick | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=23145\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking with Andrea Bendzick | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=23145\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T18:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T18:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/03\/2f7e09389c93e9d6ce02b236523a9d584f70a0d6-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Coworking with Andrea Bendzick\",\"datePublished\":\"2026-03-09T18:30:37+00:00\",\"dateModified\":\"2026-03-09T18:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23145#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145\",\"url\":\"https:\/\/mysourcefunding.com\/?p=23145\",\"name\":\"Coworking with Andrea Bendzick | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2026-03-09T18:30:37+00:00\",\"dateModified\":\"2026-03-09T18:30:38+00:00\",\"description\":\"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23145\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23145#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coworking with Andrea Bendzick\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coworking with Andrea Bendzick | Brandiary","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=23145","og_locale":"en_US","og_type":"article","og_title":"Coworking with Andrea Bendzick | Brandiary","og_description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO","og_url":"https:\/\/mysourcefunding.com\/?p=23145","og_site_name":"Brandiary","article_published_time":"2026-03-09T18:30:37+00:00","article_modified_time":"2026-03-09T18:30:38+00:00","og_image":[{"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/03\/2f7e09389c93e9d6ce02b236523a9d584f70a0d6-1500x1000.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=23145#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=23145"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Coworking with Andrea Bendzick","datePublished":"2026-03-09T18:30:37+00:00","dateModified":"2026-03-09T18:30:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=23145"},"wordCount":884,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=23145#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=23145","url":"https:\/\/mysourcefunding.com\/?p=23145","name":"Coworking with Andrea Bendzick | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2026-03-09T18:30:37+00:00","dateModified":"2026-03-09T18:30:38+00:00","description":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.Andrea Bendzick is the CEO","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=23145#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=23145"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=23145#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Coworking with Andrea Bendzick"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23145"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23145\/revisions"}],"predecessor-version":[{"id":23147,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23145\/revisions\/23147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/23146"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}