Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to \u201ctrain\u201d a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it\u2019s hard not to feel like that nightmare is a reality.<\/p>\n
But the reality isn\u2019t so black-and-white, and that nuance is central to the message that TD Bank is leaning into with its new brand platform, \u201cMore Human,\u201d which imagines a world where tech and humans work together for a better future for all.<\/p>\n
Over the course of a 60-second spot created by Publicis Groupe Canada, a delivery robot travels throughout a city with passersby curiously observing its moves and lending a hand\u2014one woman even helps prop up the robot after it gets stuck in a pothole\u2014until it ultimately delivers a coffee to a crossing guard.<\/p>\n
\u201cIt\u2019s a relatable and real-world example,\u201d TD Bank CMO Jennie Platt told Marketing Brew. The brand\u2019s point of view, she told us, is that while technology has its positives, \u201cit\u2019s got to exist in a world of humans, and we\u2019ve got to figure out how to merge and blend the role that humans play with the role of technology. They need to help each other.\u201d<\/p>\n