Athletes are known for being meticulous about their health, whether that\u2019s counting calories, tracking macros, or skipping spirits. Some are just as diligent about their pets\u2019 diets\u2014at least according to pet food company Nulo\u2019s latest Olympics campaign.<\/p>\n
The brand, which was founded by dog dad and former competitive swimmer and biomedical engineer Michael Landa, has been working with athletes for more than a decade, and it found success on the Olympic stage in Paris. While Nulo wasn\u2019t an official sponsor, its work with athletes leading up to the 2024 Games led to growth in sales volume, search, and site visits, according to the company.<\/p>\n
In the wake of those results, Landa, who also serves as CEO, said he doubled down on Olympics marketing, inking official deals with teams, signing more athletes, and increasing spend on the Games heading into Milano Cortina with the intention of further improving sales, awareness, and sentiment.<\/p>\n
\u201cWe [were] driving new traffic, and we were continuing to grow in a really tough environment, so that led me to say, \u2018Look, we have another opportunity here at Milan,\u2019\u201d Landa told Marketing Brew. \u201cWe were even that much smarter than we were before Paris now, in terms of optimizing these channels and these investments, so I\u2019m expecting even better results.\u201d<\/p>\n