{"id":23121,"date":"2026-02-28T18:49:00","date_gmt":"2026-02-28T18:49:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23121"},"modified":"2026-02-28T18:49:01","modified_gmt":"2026-02-28T18:49:01","slug":"paramount-set-to-acquire-wbd-after-netflix-pulls-out","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23121","title":{"rendered":"Paramount set to acquire WBD after Netflix pulls out"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">That\u2019s all, folks?<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix\u2019s bid for the company was announced late last year.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">In a message to shareholders Thursday, WBD announced that Paramount Skydance\u2019s latest offer to acquire the storied studio and TV company is superior to Netflix\u2019s. Netflix pulled out of negotiations within hours of its co-CEO Ted Sarandos\u2019s visit to the White House.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cAt the price required to match Paramount Skydance\u2019s latest offer, the deal is no longer financially attractive,\u201d Sarandos and fellow co-CEO Greg Peters said in a joint statement. \u201cThis transaction was always a \u2018nice to have\u2019 at the right price, not a \u2018must have\u2019 at any price.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Paramount\u2019s latest offer is valued at about $111 billion, or around $31 per share, and it includes all of WBD, even its declining cable business. Netflix\u2019s deal, meanwhile, was worth about $83 billion and excluded the challenged cable networks.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The developments mean that pending regulatory approval, Paramount will acquire WBD. Paramount CEO David Ellison and his father, Oracle founder Larry Ellison, have cozied up to President Donald Trump, who at one point suggested he would weigh in on the deal. Earlier this month, he said that \u201cthe Justice Department will handle it.\u201d The deal will need to also receive approval from European regulators.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Netflix will walk away from the negotiating table with a $2.8 billion termination fee, which Paramount has agreed to pay, and Paramount has also agreed to pay Warner Bros. Discovery $7 billion if the transaction does not go through, which could become one of the largest-ever corporate \u201cbreakup fees,\u201d according to Deadline.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\"><strong>Stream queen:<\/strong> Paramount stands to acquire properties like HBO Max and Discovery+, which would join Paramount\u2019s existing streaming assets Paramount+ and Pluto TV. Beyond the streaming businesses, the deal would create a legacy TV advertising behemoth, as both Paramount and Warner Bros. Discovery operate sizeable cable businesses, as well as a major news operation with both CNN and CBS News under one corporate umbrella.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\"><strong>Jog the memory:<\/strong> The Paramount-WBD-Netflix saga began in the fall, after WBD announced that it would spin off its cable networks from the rest of the business by mid-2026. Netflix originally reached a purchase agreement with WBD in December, but Paramount tried multiple times to win over WBD shareholders, starting with a roughly $108 billion, all-cash $30 per share hostile bid for the company. Shareholders and WBD\u2019s board had turned down the multiple offers until now.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">While there\u2019s still plenty of unknowns, we bet champagne bottles are being uncorked in the corner office at Paramount HQ.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/02\/27\/paramount-warner-bros-discovery-after-netflix-pulls-out?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s all, folks? It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix\u2019s bid for the company was announced late last year. In a message to shareholders Thursday, WBD announced that Paramount Skydance\u2019s latest offer to acquire the storied studio and TV company is superior to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paramount set to acquire WBD after Netflix pulls out | Brandiary<\/title>\n<meta name=\"description\" content=\"That\u2019s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. 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