{"id":23099,"date":"2026-02-20T15:44:48","date_gmt":"2026-02-20T15:44:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23099"},"modified":"2026-02-20T15:44:49","modified_gmt":"2026-02-20T15:44:49","slug":"tnt-sports-sephora-partner-on-unrivaled-glam-room-experience","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23099","title":{"rendered":"TNT Sports, Sephora partner on Unrivaled \u2018glam room\u2019 experience"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Several days a week, the women of Unrivaled\u2014the player-founded, 3-on-3 basketball league\u2014sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora\u2019s glam room at the league\u2019s headquarters in Miami, Florida.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Starting today, TNT Sports, Unrivaled\u2019s multiyear media rights partner and an equity partner in the league, teamed up with Sephora to take the glam room on the road, the media company shared exclusively with Marketing Brew. The experience, dubbed the Sephora Glam Bus Tour, expands Sephora\u2019s already multifaceted partnership with Unrivaled, while also promoting TNT Sports\u2019 coverage of the rest of the Unrivaled season.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cOne of the things that TNT Sports has continually strived to do is take a creative approach with our marketing partners,\u201d said Stefanie Rapp, SVP of sports strategy at TNT Sports parent company Warner Bros. Discovery. \u201cThe beauty of this is taking the idea of beauty, fashion, [and] culture, and weaving it into basketball\u2026It\u2019s a first to market.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\">Along for the ride<\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">As part of its Unrivaled sponsorship, Sephora has branding throughout the Unrivaled HQ, as well as content integrations with TNT Sports and its Bleacher Report property, Rapp said. The bus tour will open up new experiential elements of the sponsorship, providing fans in South Florida with the opportunity to get glammed up like the players.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The bus, which is making its first stop at the Sephora Arena tonight and concluding its trip at the University of Miami on March 2, gives fans access to beauty stations, product samples, giveaways, and photo opportunities on a first-come, first-serve basis, according to TNT Sports. Content from the tour will be featured in TNT Sports\u2019 broadcast coverage of Unrivaled and on Bleacher Report\u2019s social channels.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The campaign also includes an out-of-home component in partnership with self-driving delivery platform Coco Robotics; the company\u2019s delivery vehicles in Miami, Los Angeles, and Chicago are set to be wrapped with Unrivaled and TNT Sports branding for about a month.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">For TNT Sports, the effort is largely focused on brand awareness and driving conversations, Rapp told us.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cI want people talking about it,\u201d she said. \u201cI want there to be a social virality moment to it.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-5791265-8 hkfQZQ\">Mobile home<\/h2>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The glam bus is set to hit the road during the latter half of Unrivaled\u2019s second season, which according to Rapp, has come with rising viewership along with record attendance as the league has started to play some games outside of Florida, where it is based. Unrivaled\u2019s inaugural road game in Philadelphia brought more than 21,000 fans to Xfinity Mobile Arena, a record for the venue, and the league is bringing its semifinals to the Barclays Center in Brooklyn following the success of the Philly games.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">Rapp said she\u2019s eager to see Unrivaled continue to expand to other venues around the country, adding that brand partners have expressed interest in experiential and fan-engagement campaigns with Unrivaled outside of Miami.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">The glam bus, or some iteration of it, could become a reoccurring experience in future seasons, and as awareness of the league grows, the TNT Sports team is considering leaning into campaigns more focused on teams than individual players, Rapp said. Heading into the spring, she said, Unrivaled \u201cwill absolutely be a big part of our upfront strategy,\u201d and she and her team are also focused on continuing to experiment with existing sponsors like Sephora.<\/p>\n<p class=\"dist__StyledText-sc-5791265-8 bdIWsa\">\u201cMaking sure that we\u2019re creative and innovative in whatever we\u2019re doing to dimensionalize that fan experience is really what we\u2019re after,\u201d Rapp said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/02\/20\/tnt-sports-sephora-unrivaled-glam-room?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several days a week, the women of Unrivaled\u2014the player-founded, 3-on-3 basketball league\u2014sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora\u2019s glam room at the league\u2019s headquarters in Miami, Florida. Starting today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TNT Sports, Sephora partner on Unrivaled \u2018glam room\u2019 experience | Brandiary<\/title>\n<meta name=\"description\" content=\"Several days a week, the women of Unrivaled\u2014the player-founded, 3-on-3 basketball league\u2014sweat it out in intense competition on the court. 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