Sometimes the obvious answer is the right answer. Case in point: If you\u2019re making an ad about bananas, that ad should probably be, well, bananas.<\/p>\n
That\u2019s what the team behind Instacart\u2019s second consecutive Super Bowl ad was thinking when they cooked up a 30-second spot that will air during the first quarter of the game. The ad, starring Ben Stiller and Benson Boone as a faux-\u201980s Europop duo, finds Stiller jockeying for attention after Boone lands one of his signature flips all while the pair sing a tune about how \u201cInstacart lets you choose your bananas.\u201d (Yes, those are the actual lyrics.)<\/p>\n
\u201cPeople watch it and they\u2019re like, \u2018That was bananas,\u2019 and we\u2019re like, \u2018Yep, bananas, just how you like,\u2019\u201d Laura Jones, Instacart CMO, told Marketing Brew. \u201cWe love the double entendre of the comedy and kind of zaniness of it being bananas, but then also hitting the nail on the head. This is really just an ad about bananas.\u201d<\/p>\n