{"id":23021,"date":"2026-01-15T21:00:22","date_gmt":"2026-01-15T21:00:22","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=23021"},"modified":"2026-01-15T21:00:23","modified_gmt":"2026-01-15T21:00:23","slug":"why-jenis-splendid-ice-creams-is-rolling-out-not-one-but-two-new-flavors-tied-to-bridgerton","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=23021","title":{"rendered":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019"},"content":{"rendered":"

<\/p>\n

\n

Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown herself.<\/p>\n

Jeni\u2019s Splendid Ice Creams recently collaborated with Netflix and Shondaland to produce two Bridgerton<\/em>-themed flavors that Ryan Morgan, Jeni\u2019s head of brand, is hoping fans will \u201ceat up,\u201d both literally and figuratively. The flavors, named Queen Charlotte Sponge Cake and Earl Grey Cr\u00e8me Br\u00fbl\u00e9e, will be hitting Jeni\u2019s shops and website in a staggered, two-step drop in January and February that mirrors the show\u2019s upcoming Season 4 release schedule.<\/p>\n

As a brand that considers its partnership opportunities with the type of discernment the queen reserves for judging her diamonds of the season, the Jeni\u2019s team is betting on Bridgerton <\/em>to help it emotionally connect with fans all over the \u2019Ton<\/em>.<\/p>\n

\u201cA property like Bridgerton<\/em>, which people love and is more than a period drama, but is a pop-culture icon and [one] that people have an emotional connection to, is in our long list of partnership criteria that we look at when evaluating opportunities,\u201d Morgan told Marketing Brew. \u201cWe\u2019re looking for icons, and we\u2019re looking for [partners] who have passionate communities.\u201d<\/p>\n

True love match<\/h2>\n

Netflix first approached Jeni\u2019s with interest in a Bridgerton <\/em>collaboration a few years ago, according to Morgan, but because the ice cream brand had already been working on a conflicting project, it passed. This time though, ahead of the new season, the stars aligned\u2014but Morgan said that Jeni\u2019s wouldn\u2019t have given an automatic yes to just any partner that came knocking. The brand rolls out a maximum of four flavor collaborations a year, Morgan said.<\/p>\n

\u201cAs a tastemaking brand, our credibility is always on the line, so we\u2019re very intentional and strategic when it comes to collaborations,\u201d he said, adding that the brand turns down \u201cabout 99%\u201d of partnership inquiries. \u201cThat thoughtfulness has served us incredibly well when it comes to attracting the right partners.\u201d<\/p>\n

Reps from both Netflix and Shondaland, the TV production company founded by Bridgerton <\/em>show creator Shonda Rhimes, came out to Jeni\u2019s headquarters in Columbus, Ohio, to start brainstorming what a collab could look and taste like. After a day of taste-testing, they landed on two flavors that both parties thought customers would connect with, Morgan said. With double the flavors and a double episode drop schedule, Morgan said there was an opportunity to \u201chave something for fans to enjoy throughout the run of the series and during the span of the cultural conversation.\u201d<\/p>\n

Its release schedule marks the first time Jeni\u2019s has lined up a dual-flavor rollout with a show\u2019s premiere. The batch release schedule for episodes has been met with mixed reactions from some Netflix fans, especially seeing as the streamer pioneered the binge-watching model by releasing full seasons of shows before more recently shifting the strategy with more staggered releases for Stranger Things<\/em>, Emily in Paris<\/em>, The Crown<\/em> and Season 3 of Bridgerton<\/em>.<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Jeni\u2019s, though, is letting Netflix take the wheel.<\/p>\n

\u201cLooking at a collaboration like this, one side is usually the expert in what they do. And we\u2019re the experts in ice cream, so we defer to what they do,\u201d Morgan said. \u201cFrankly, we\u2019re happy to be along for the ride and to be able to contribute to the Bridgerton<\/em> world and the culture in a way that we\u2019re proud of.\u201d<\/p>\n

An invitation to the ball<\/h2>\n

To support the Bridgerton<\/em> collaboration, Jeni\u2019s will host an IRL activation featuring a string quartet and other \u2019Ton<\/em>-like elements at its Los Feliz, California, location. According to Morgan, in-person events feel increasingly important for the brand, and he hopes to do more of them.<\/p>\n

\u201cOnline does not replace the real world, and the chance for people to engage with the product or the moment in real life with their friends is so valuable,\u201d he said.<\/p>\n

Morgan hopes both earned media and shared media from customers visiting Jeni\u2019s shops will help drive awareness of this campaign. While Morgan declined to share specific budget details, he noted that the majority of Jeni\u2019s campaigns are promoted via owned channels due to the team\u2019s budget. With that in mind, selective partnerships are more relevant than ever.<\/p>\n

\u201cBeing very choiceful about collaborations and doing them really, really well is important, because when it comes to reaching new audiences of the right people, it\u2019s hard to replicate the impact, from a brand awareness standpoint, that the right collab executed well has for a company like ours,\u201d Morgan said.<\/p>\n

Even as there\u2019s appetite internally to pursue more collaborations, Morgan said the brand\u2019s choosiness will likely continue as the marketing team keeps alignment and impact at the top of its priorities to avoid flooding the zone with collaborations for collaboration\u2019s sake.<\/p>\n

\u201cWe could have more stuff on our calendar\u2026but that doesn\u2019t mean that people are going to connect with it in the same way,\u201d Morgan said. \u201cIt\u2019s easy to fall into the trap of, \u2018more activity equals spikes,\u2019 and you sort of rent access to culture versus creating it or contributing to it in a sustainable way that\u2019s going to help the growth of the brand long term.\u201d<\/p>\n

Correction 01\/14\/2026: This piece has been updated to correct the<\/em>\u00a0ice<\/em>\u00a0cream<\/em>\u00a0flavor rollout release schedule and to update a quote. <\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown herself. Jeni\u2019s Splendid Ice Creams recently collaborated with Netflix and Shondaland to produce two Bridgerton-themed flavors that Ryan Morgan, Jeni\u2019s head of brand, is hoping fans will \u201ceat up,\u201d both literally and […]<\/p>\n","protected":false},"author":1,"featured_media":23022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-23021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nWhy Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary<\/title>\n<meta name=\"description\" content=\"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=23021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=23021\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T21:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T21:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/01\/1768510823_MKB-Jenis-Bridgerton-Netflix-0126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019\",\"datePublished\":\"2026-01-15T21:00:22+00:00\",\"dateModified\":\"2026-01-15T21:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021\"},\"wordCount\":961,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23021#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021\",\"url\":\"https:\/\/mysourcefunding.com\/?p=23021\",\"name\":\"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2026-01-15T21:00:22+00:00\",\"dateModified\":\"2026-01-15T21:00:23+00:00\",\"description\":\"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=23021\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=23021#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary","description":"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=23021","og_locale":"en_US","og_type":"article","og_title":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary","og_description":"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown","og_url":"https:\/\/mysourcefunding.com\/?p=23021","og_site_name":"Brandiary","article_published_time":"2026-01-15T21:00:22+00:00","article_modified_time":"2026-01-15T21:00:23+00:00","og_image":[{"width":945,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2026\/01\/1768510823_MKB-Jenis-Bridgerton-Netflix-0126.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=23021#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=23021"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019","datePublished":"2026-01-15T21:00:22+00:00","dateModified":"2026-01-15T21:00:23+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=23021"},"wordCount":961,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=23021#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=23021","url":"https:\/\/mysourcefunding.com\/?p=23021","name":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019 | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2026-01-15T21:00:22+00:00","dateModified":"2026-01-15T21:00:23+00:00","description":"Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=23021#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=23021"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=23021#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Why Jeni\u2019s Splendid Ice Creams is rolling out not one, but two new flavors tied to \u2018Bridgerton\u2019"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23021"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23021\/revisions"}],"predecessor-version":[{"id":23023,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/23021\/revisions\/23023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/23022"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}