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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\nSteve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.<\/p>\n
Favorite project you\u2019ve worked on?<\/strong> By far, it\u2019s been the launch of DeepL Agent, our recently launched autonomous AI that can handle complex knowledge work tasks. There are two big reasons why. First is that the technology is mind-blowing. We\u2019re living in an incredible period of rapid transformational innovation that is unlike anything any of us have experienced before. Second is that the marketing challenge was fascinating\u2014not only did we launch an incredible new technology, we did it in the noisiest tech market in recent history. At the same time, we guided the company through a major brand shift from being a \u201ctranslation company\u201d to \u201cDeepL as an AI innovation company.\u201d<\/p>\nWhat\u2019s your favorite ad campaign?<\/strong> I love ads that connect emotionally, or ads that are so clever you have to pay attention. My top three\u2014I can\u2019t pick just one\u2014are Google \u201cReunion\u201d (you will cry if you watch this), Ikea\u2019s \u201cbookbook\u201d (just brilliant!), and DeepL\u2019s \u201cLost in Translation.\u201d<\/p>\nOne thing we can\u2019t guess from your LinkedIn profile:<\/strong> I\u2019m obsessed with quokkas, gnomes, and sea otters. And I really like competitive trail running.<\/p>\nWhat marketing trend are you most optimistic about? <\/strong>This is a radical view, but I believe AI agents are the new martech stack. For years, organizations have relied on dozens of disconnected tools. These are costly to integrate and slow to deliver value. AI agents change this by acting as digital coworkers, logging into systems, collecting and enriching data, and automating workflows end-to-end.<\/p>\nWhat\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>The AI Daily Brief<\/em>\u2014it\u2019s a must-listen podcast for all things AI, not just for marketers but for anyone who is impacted by AI, which is all of us.<\/p>\n\n
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Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx. Favorite project you\u2019ve worked on? By far, it\u2019s been the launch […]<\/p>\n","protected":false},"author":1,"featured_media":22992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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