{"id":22988,"date":"2026-01-04T20:49:22","date_gmt":"2026-01-04T20:49:22","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22988"},"modified":"2026-01-04T20:49:23","modified_gmt":"2026-01-04T20:49:23","slug":"coworking-with-darcy-kurtz","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22988","title":{"rendered":"Coworking with Darcy Kurtz"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at brands including Mailchimp, Dell, and BentoBox.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> I\u2019m responsible for how the world experiences WP Engine. My team defines our brand, creates demand for our products, and makes sure we truly understand our customers. So, that means everything from how we talk about ourselves to how our platform is reflected in the market. My job is to connect the company to its customers\u2014telling our story in a way that builds authentic relationships, highlights our constant innovation, and keeps people engaged. WP Engine powers the digital presence of so many brands, and my job is to show them how to future-proof their websites so they keep up with shifting customer expectations and big changes like AI.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>Favorite project you\u2019ve worked on?<\/strong> Launching our AI-driven marketing transformation. It was really challenging and interesting because we went way beyond just plugging in AI for efficiency. We tackled some of the most important questions right now: How will buyers discover us in an AI-first world? What does the buyer journey look like when a chatbot might recommend your brand before a search engine does? Reimagining those experiences with my team has been both humbling and exciting.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>What\u2019s your favorite ad campaign?<\/strong> Always\u2019s \u201cLike a Girl.\u201d I still remember how groundbreaking it felt the first time I saw it\u2014they tapped into something emotional, cultural, and empowering while still positioning the product. To me, that campaign showed the real power of marketing: it can sell a product, yes, but it can also reframe a conversation, challenge stereotypes, and build lasting brand love. That balance of heart and clarity is what makes campaigns unforgettable and brands truly resonate.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I care deeply about making sure the next generation of girls doesn\u2019t face the same barriers women of my generation did. Whether it\u2019s STEM classrooms, venture funding, or the C-suite, the playing field still isn\u2019t level. I\u2019d love to see the day when women leading billion-dollar companies aren\u2019t an anomaly; it\u2019s just business as usual.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>What marketing trend are you most optimistic about? Least?<\/strong> I\u2019m most optimistic about the shift to creating digital experiences that work for both people and AI. As consumers, we\u2019ll still go to websites ourselves, but increasingly, AI agents will go for us to recommend, summarize, or even buy. Brands that figure out how to serve both audiences will have a real edge, and that\u2019s something we\u2019re already working on at WP Engine.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">I\u2019m least optimistic about the AI-for-everything mindset. Just because you can use AI doesn\u2019t mean you should. At the end of the day, marketing is still about human connection, and I don\u2019t think that should ever get optimized away.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend?<\/strong> I\u2019ve been enjoying Practical AI in Go-to-Market by Liza Adams. She breaks down how AI is actually being used by marketing leaders today, not just theory, but the nuts and bolts of what\u2019s changing in team structures, buyer journeys, and measurement. It\u2019s practical, inspiring, and usually sparks new ideas for me.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/12\/08\/coworking-with-darcy-kurtz?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at brands including Mailchimp, Dell, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Darcy Kurtz | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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