{"id":22985,"date":"2026-01-03T20:48:22","date_gmt":"2026-01-03T20:48:22","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22985"},"modified":"2026-01-03T20:48:22","modified_gmt":"2026-01-03T20:48:22","slug":"our-third-place-a-networking-group-is-courting-women-in-media-and-advertising","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22985","title":{"rendered":"Our Third Place, a networking group, is courting women in media and advertising"},"content":{"rendered":"

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Katherine Naylor Pullman knows the advertising world. She\u2019s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.<\/p>\n

But in her experience, companies didn\u2019t always have the time or resources to invest in team-building or career development, which can lead to stale, impersonal, or even nonexistent networking opportunities. Often, networking could feel like a downright chore.<\/p>\n

So she started hosting dinner.<\/p>\n

\u201cThe whole idea is that I wanted to create a space where women could supercharge their network with friendship,\u201d Naylor Pullman told Marketing Brew. \u201cI just wanted to make girlfriends in the industry, and I realized the best place to do that is over dinner.\u201d<\/p>\n

Naylor Pullman\u2019s Media Dinner Club first kicked off in October 2022, and now, she\u2019s building out a larger networking collective for women in media and advertising, including those working within a brand, publisher, agency, or ad tech company. This September, the club got a new name\u2014Our Third Place, or O3P for short\u2014which is aimed at offering shared meeting and networking places for women in those industries, especially those who Naylor Pullman said are in the \u201cmessy middle\u201d\u2014not quite at a senior level in the corporate workplace, but not early-career, either.<\/p>\n

\u201cThese women are the future of our industry and the backbone of our industry at the same time,\u201d she said, later adding that \u201cThis age group is when we\u2019re making a lot of hard life decisions: to have kids or not to have kids, to buy a house or not buy a house\u2026There\u2019s so many things that you almost have this permission to just do in your 20s. Then in your 30s and 40s, it\u2019s like you are the adult in the room, and there\u2019s a certain expectation for you, but we\u2019re not giving people the right tools to succeed.\u201d<\/p>\n

Since it began, O3P, which has chapters around the world, hosts an average of 20 dinners a week across 37 cities, including Boston, New York, Toronto, and London. It\u2019s now recruiting more brands to help grow its network as it scales both its presence at industry events and the range of events it hosts heading into 2026.<\/p>\n

Run a tight ship<\/h2>\n

For a membership fee of $179 a year, members can attend networking dinners hosted by local O3P members. One recent dinner in New York, for example, took place at the French eatery Le Coin. At the events, members are asked to abide by certain rules: come as you are; practice confidentiality so members can have open conversations; and practice the \u201cpivot rule\u201d to redirect conversations, she said.<\/p>\n

Beyond dinners, Q3P also hosts get-togethers and networking opportunities at industry events, along with other, more casual meet-ups, like walks or other activities.<\/p>\n

As of early December, O3P had 1,850 members, and Naylor Pullman has been primarily promoting the group through organic mediums, including LinkedIn and word of mouth.<\/p>\n

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

It appears to be finding some traction in the agency world. Some agencies, including Mediaplus North America and DAA, are sponsoring memberships for employees, and Naylor Pullman said she has spoken to other agencies about purchasing memberships for their own staff.<\/p>\n

Brands are getting involved, too, supporting some of the free bigger-swing activations O3P does around major events like Advertising Week. At Advertising Week this year, O3P activated at a Macy\u2019s near the event venue on the Monday morning ahead of the start of the conference. There, O3P members were able to get their makeup done, chat with stylists, and shop for outfits to wear to the conference while eating breakfast and networking.<\/p>\n

One O3P member who attended the activation, Meredith Hudson, sales manager at Roku Ads Manager, said that meeting people at the Macy\u2019s event helped make Advertising Week feel more comfortable.<\/p>\n

\u201cIt has just made networking something that is so fun and not intimidating in any way to show up in a room full of strangers,\u201d Hudson told Marketing Brew. \u201cSometimes it\u2019s really hard to just show up alone to these things.\u201d<\/p>\n

Naylor Pullman is adamant that the dinners themselves remain unsponsored. \u201cI want people to come as they are, be authentic, and relax,\u201d she said. \u201c[Attendees] know they\u2019re not going to be pitched at a dinner or no one\u2019s going to oversell their stay.\u201d<\/p>\n

Expect to see more from O3P in the new year. Naylor <\/strong>Pullman is seeking to secure brand partners for an activation at CES in January, and she\u2019s aiming to have O3P also show up at Cannes Lions, Possible, and Advertising Week 2026. To help members easily identify each other at conferences\u2014and potentially spread the word about the organization further\u2014the group is distributing wearable O3P pins.<\/p>\n

O3P is also expanding the range of events it operates to support conversations around women\u2019s health. It\u2019s hosting a series of three women\u2019s health speakeasies beginning in January, which are sponsored by Invisalign. (Kamal Bhandal, SVP of the global Invisalign brand, consumer, and Americas marketing at parent company Align Technologies sits on O3P\u2019s advisory board.) The first event, which will be held in New York, will feature five women\u2019s health experts discussing topics like menopause and oral health, and will feature a sound bath and a cocktail hour.<\/p>\n

\u201cWe found a very powerful avenue in what Katherine was building to have an organic conversation about oral health, straight teeth, and Invisalign as part of that overall conversation,\u201d Bhandal said.<\/p>\n

Naylor Pullman\u2019s grand plan? Eventually, she said, she wants to build out a chapter of the organization in every 50-mile radius\u2014something that might appeal to other women looking to find work-adjacent friends.<\/p>\n

\u201cI really wanted to make girlfriends in the industry, and it turns out, a lot of people do as well,\u201d Naylor Pullman said.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Katherine Naylor Pullman knows the advertising world. She\u2019s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each. But in her experience, companies didn\u2019t always have the time or resources to invest in team-building or career […]<\/p>\n","protected":false},"author":1,"featured_media":22986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nOur Third Place, a networking group, is courting women in media and advertising | Brandiary<\/title>\n<meta name=\"description\" content=\"Katherine Naylor Pullman knows the advertising world. 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