{"id":22901,"date":"2025-12-06T20:20:22","date_gmt":"2025-12-06T20:20:22","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22901"},"modified":"2025-12-06T20:20:22","modified_gmt":"2025-12-06T20:20:22","slug":"spotify-wrapped-is-for-advertisers-too","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22901","title":{"rendered":"Spotify Wrapped is for advertisers, too"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">If there\u2019s one thing that\u2019s a sure bet at the end of the year, it\u2019s the promise of being read for filth by Spotify Wrapped\u2014and that\u2019s not just true for listeners, but the app\u2019s advertisers, too.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">This week, the audio streamer released its annual user data year-in-review alongside a version for advertisers, aptly called Wrapped for Advertisers, that contains information like total impressions, unique users, attention metrics, and total ad streaming minutes. This year, all advertisers that use Spotify Ads Manager will be able to access a Wrapped report on that platform, while an in-app review is reserved for select advertisers. Wrapped for Advertisers also reveals insights into advertisers\u2019 target audience behaviors, like the music and podcast genres that were most popular within certain demographics.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">It\u2019s the fourth year brands have gotten some kind of a look back at advertising trends on Spotify, but only the second year of personalized Wrapped reports for individual advertisers on the platform.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">Like its broader Wrapped feature for listeners, Spotify\u2019s Wrapped for Advertisers is all about engagement, and is aimed at streamlining and increasing accessibility for the advertising experience, Bridget Evans, Spotify\u2019s global head of advertising business marketing, told us. Last year, only select advertisers chosen for Wrapped had access to such insights.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">In addition to the customized report, Spotify released its fourth advertising trends report at large, highlighting niche data points that could be useful to marketers, which Evans said she hoped would help inform brand brainstorming sessions for the new year.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">\u201cWe\u2019re providing these insights at scale for any brainstorm, and to really set up 2026 campaigns with a bit more insight into what audiences are thinking about, or the moods or the moments that they\u2019re streaming,\u201d she said.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">With the wealth of data that Spotify has about its listeners, Evans said one of the top requests she gets from CMOs and media buyers is to distill that data into \u201cnuggets\u201d to inspire future campaigns. Below, some data highlights:<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>The right setting:<\/strong> US Spotify users this year were \u201c67% more likely to stream in-car,\u201d according to Spotify, and podcast streaming in a vehicle was up 186% compared to the global average. Meanwhile, the home setting saw increases too, with US users 53% more likely to stream on gaming consoles and 203% more likely to watch podcasts on those devices this year.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">According to Evans, keeping the streaming setting in mind can not only help increase reach incrementality, but also potentially foster deeper connections with users.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">\u201cIf you\u2019re looking at your phone and you\u2019re swiping past ad, ad, content, content\u2026there\u2019s this algorithmic fatigue, and you have a million ads coming your way,\u201d she said. \u201cIf you\u2019re in a car and you have Spotify streaming\u2014that is what you\u2019re hearing, that is what you\u2019re listening to. In between the ads, you\u2019re listening to your favorite artist or you\u2019re learning something through a podcast, so there\u2019s just more of an emotional connection and a higher level of engagement that we see happen.\u201d<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>Feeling emo:<\/strong> Forty percent<strong> <\/strong>of the emo genre\u2019s total global listenership came from the US this year, a trend that Evans said indicates a specific type of nostalgia that brands may want to tap into.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">\u201cWhen you think about different artist partnerships that a brand might want to enlist, or even just showing up in a way that\u2019s relevant to reach people, [brands] can think about how the mindset of a lot of US Spotify streamers is very nostalgic right now,\u201d she said.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\"><strong>Tell me something I don\u2019t know:<\/strong> Podcast listening continues to be popular, and educational shows in particular found a larger audience this year, with science podcasts up 32% YoY and business and tech podcasts up 27% YoY.<\/p>\n<p class=\"dist__StyledText-sc-14098c7c-8 ceoswy\">\u201cI personally listen to Mark Hyman\u2019s podcast a lot,\u201d Evans said. \u201cGenerally, you can imagine that any brand or advertiser that has some sort of learning value to offer might want to target those genres.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/12\/04\/spotify-wrapped-is-for-advertisers-too?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one thing that\u2019s a sure bet at the end of the year, it\u2019s the promise of being read for filth by Spotify Wrapped\u2014and that\u2019s not just true for listeners, but the app\u2019s advertisers, too. This week, the audio streamer released its annual user data year-in-review alongside a version for advertisers, aptly called Wrapped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Wrapped is for advertisers, too | Brandiary<\/title>\n<meta name=\"description\" content=\"If there\u2019s one thing that\u2019s a sure bet at the end of the year, it\u2019s the promise of being read for filth by Spotify Wrapped\u2014and that\u2019s not just true for\" \/>\n<meta name=\"robots\" content=\"index, follow, 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