Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge, Thrive Causemetics, and eos.<\/p>\n How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> I like to say I use data and creativity to sell you things. But really, my job is about bringing products to life in ways that actually resonate with people. I\u2019m always out in the world, soaking up inspiration, and figuring out how to translate that into stories and moments that connect. I\u2019ve done it for beauty products, nail polish, lip balms, and now razors\u2014and each time it\u2019s a fun challenge to find new ways to talk about the same products in ways that feel fresh and true. At the end of the day, I honestly think I have the coolest job in the world.<\/p>\n Favorite project you\u2019ve worked on? <\/strong>The shower beer collab we did with woman-owned brewery Talea is one of my proudest projects. Shower beers have always been framed as a bro thing, but we knew women loved beer too, so we made a version just for them\u2014a beer you can sip while shaving your legs. It was cheeky, disruptive, and unapologetically for women. What made it even more special was partnering with another woman-owned business and seeing the joy it sparked. It wasn\u2019t just a product launch\u2014it was a cultural wink to women everywhere that said, \u201cHey, this space is ours too.\u201d<\/p>\n What\u2019s your favorite ad campaign? <\/strong>I thought the Tower 28 campaign with Toni Bravo was such a smart way to bring in an influencer of the moment to authentically talk about products, specifically blush, that her audience already looks to her for. Toni has proven herself as the queen of blush with past work for Rhode and other leading beauty brands, and she brought that authority into this collaboration. What I loved was how hands-on she was in creating some of the shades because she recognized there were gaps to fill based on what she saw in her own collection around undertones and payoff. The result was a launch that felt aspirational, practical, and thoughtful. Having worked with Toni in my former role at Danessa Myricks Beauty and now in my current role at Flamingo, I\u2019ve seen firsthand how she knows exactly how to tap into audiences authentically, and this campaign perfectly showcased that strength.<\/p>\n Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n One thing we can\u2019t guess from your LinkedIn profile: <\/strong>You probably wouldn\u2019t guess I skipped second grade. Or that I sing out loud on my morning walks (yes, unapologetically). And one more fun fact\u2014I have a Prince tattoo.<\/p>\n What marketing trend are you most optimistic about? Least? <\/strong>I love the way brands are leaning into personality\u2014whether it\u2019s through office characters, mascots, or just showing more human sides of the business. It makes people feel connected in ways we\u2019ve never really seen before. A close second? I\u2019m excited about how brands are rethinking the traditional marketing funnel. It used to be awareness \u2192 consideration \u2192 purchase. Now, it\u2019s way more fluid and unpredictable. And honestly, I think that pressure is a good thing\u2014it pushes us to get smarter, more creative, and meet people where they are. Pressure makes diamonds.<\/p>\n Least? I get it\u2014video is everything right now, and I recognize how powerful it is. But I\u2019ll always champion beautiful imagery. Static assets still matter, and sometimes a single photo can tell a story just as powerfully as a video.<\/p>\n What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>Follow Alexis Bittar. When I first stumbled across the account, I didn\u2019t even realize it was a fine jewelry brand\u2014I was just instantly hooked on Hazel and Margeaux, the hilarious personas behind the content. It\u2019s smart, entertaining, and a masterclass in how to infuse a brand with voice and personality. Beyond the laughs, it also shows how luxury can feel approachable and modern when done right. I also have to shamelessly plug our brand podcast, Unruly<\/em>. Our incredible senior manager of IC has really brought the brand to life through storytelling via the podcast, and she\u2019s had some incredible guests too, from the Lipstick Lesbians talking about Sephora tweens to Tinx chatting about romance smut. Check it out on YouTube!<\/p>\n<\/div>\nGet marketing news you’ll actually want to read<\/h5>\n