{"id":22853,"date":"2025-11-20T19:58:35","date_gmt":"2025-11-20T19:58:35","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22853"},"modified":"2025-11-20T19:58:37","modified_gmt":"2025-11-20T19:58:37","slug":"netflix-house-invites-fans-to-come-in-and-hopefully-come-back","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22853","title":{"rendered":"Netflix House invites fans to come in\u2014and hopefully come back"},"content":{"rendered":"

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Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?<\/p>\n

That\u2019s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set of doors in King of Prussia, Pennsylvania, featuring bespoke experiences crafted around titles like Wednesday<\/em>, One Piece<\/em>, Stranger Things<\/em>, and more. Spanning 100,000 square feet, it\u2019s not quite a full theme park as much as, well, a themed house, just as the name suggests.<\/p>\n

The push into live experiences builds off of Netflix\u2019s previously successful pop-up events, including the Bridgerton<\/em>-based Queen\u2019s Ball and the interactive Squid Game: The Experience, which have attracted visitors in cities like New York, Los Angeles, Atlanta, and Chicago. Netflix House will be opening additional locations in Dallas later this year and Las Vegas in 2027, and CMO Marian Lee told Fast Company that she \u201cwould love to see this in every major city.\u201d<\/p>\n

But is Netflix House aimed at driving a new stream of revenue, potentially serving as an entry point into the theme-park business, a l\u00e1 Disney or Universal? Not likely, at least at the onset. Instead, the in-person experiences are meant to deepen fan connection and help develop relationships to the larger Netflix brand, Lee told The Hollywood Reporter. (Netflix repeatedly declined to make an executive available for an interview.)<\/p>\n

Still, there\u2019s money to be made, whether that\u2019s from location-exclusive merch, ticket sales, food, and more, and Marketing Brew took a tour of the House to see if all those moneymakers really can make fans feel like they\u2019re in the Upside Down, or on the \u2019Ton, or at Nevermore Academy, or\u2026you get the idea.<\/p>\n

Welcome home<\/h2>\n

Visitors to Netflix House will find it hard to miss, with an exterior facade boasting a mural of Netflix characters next to a giant red envelope surrounding the entrance.<\/p>\n

Inside, an atrium adorned with a giant version of Wednesday<\/em>\u2019s Thing and Stranger Things<\/em>\u2019s Creel House, complete with a Queen\u2019s Gambit<\/em>\u2019s chessboard ceiling, leads to a large set of red stairs; behind those stairs sit Netflix House\u2019s featured experiences.<\/p>\n

The first two experiences that Netflix is rolling out, and which were available during a press walk-through, are One Piece: Quest for the Devil Fruit <\/em>and Wednesday: Eve of the Outcasts. The former is an escape-room puzzle and live theater experience based on the hit anime that\u2019s made for groups of between six and 12 people\u2014so if visitors come with fewer than six people, they should be prepared to be grouped with a few strangers. After a scene-setting room puts visitors into the pirate world of the series, an actor playing a Marine ushers the group into \u201cjail,\u201d where a series of escape puzzles begins.<\/p>\n

Across the hall, Wednesday: Eve of the Outcasts transports visitors to the world of Enid and Wednesday\u2019s dorm room at Nevermore Academy, decked out in contrasting pink and black decor. A projection of the two characters\u2019 silhouettes tells a story about Enid\u2019s plans for a carnival, which are foiled by a full moon that will transform her into a werewolf and puts Wednesday begrudgingly in charge. Doors slide apart to reveal the carnival complex, which allows for a more free-flowing exploration of the space and its featured games.<\/p>\n

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Both experiences start at $39 a ticket, with prices subject to change depending on date and time. That\u2019s the top of the price range at Netflix House, but fans of Wednesday<\/em>\u2014Netflix\u2019s most-watched series of all time\u2014may be willing to pay. At Netflix House\u2019s opening event, the line for Eve of the Outcasts was full, while the line for Quest for the Devil Fruit was much sparser.<\/p>\n

That doesn\u2019t mean there will always be a Wednesday<\/em>-themed experience in the prime rooms of Netflix House. Rather, the whole complex is built to adapt to new Netflix IP, inviting fans to come back again and again. Sure enough, brand representatives pointed out a KPop Demon Hunters<\/em> portrait decorating the walls; the team is working on a bigger way to incorporate the streamer\u2019s biggest movie ever.<\/p>\n

\u201cWe\u2019ve given ourselves enough flexibility to have things that we think are anchor IP that will continue to drive people to come back and forth, but also to have the move, to have the flexibility and agility to swap in things that we see are starting to work,\u201d Lee told THR.<\/p>\n

Buy, buy, buy<\/h2>\n

Between the two highlighted experiences sits the Tudum Theater for guests to enter and enjoy. The venue,, which will sometimes be ticketed and sometimes be free, will host special screenings and events for the streamer\u2019s most popular IP. While co-CEO Ted Sarandos said earlier this year that theaters are an \u201coutmoded idea,\u201d the Netflix House theater, not to mention Netflix\u2019s long-term lease of the iconic Paris Theater in New York, might leave some wondering whether Sarandos will change his POV.<\/p>\n

Upstairs, past a Bridgerton<\/em>-themed photo op, visitors can enjoy nine-hole mini-golf, where each hole has a gamified, Netflix show\u2013themed twist (prices start at $15); VR experiences, which a tour guide said will require about 20 minutes for getting the gear on alone, set in the worlds of Stranger Things<\/em>, Squid Game<\/em>, and Rebel Moon<\/em> (prices start at $25); and Netflix Bites, the complex\u2019s casual-dining restaurant offering IP-themed \u201celevated comfort food,\u201d according to head of live experiences Greg Lombardo in THR.<\/p>\n

And of course, who could forget the merch? The big red staircase leads visitors directly to Netflix Shop: free to enter, but costly to exit if one is susceptible to kitschy nods to their favorite shows. Expect in-world t-shirts, mugs, and related goods, along with a location-specific stand of Philadelphia-inspired Netflix paraphernalia, appropriately emblazoned with \u201cNetPHLx\u201d and \u201cAre youse still watching?\u201d<\/p>\n

Netflix House isn\u2019t the only place fans can get merch from their favorite shows\u2014its online counterpart has out-of-towners covered\u2014but each House will have exclusive pieces that make visiting IRL all the sweeter. And as any parent who has tried to drag a child out of a gift shop knows, sometimes it\u2019s easier to just indulge in a little sugar, which would look right at home sold alongside some Bridgerton<\/em>-branded tea.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf? That\u2019s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set of doors in King […]<\/p>\n","protected":false},"author":1,"featured_media":22854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nNetflix House invites fans to come in\u2014and hopefully come back | Brandiary<\/title>\n<meta name=\"description\" content=\"Wanna come over and Netflix and chill? 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