\n
A doodle on a Christmas list isn\u2019t a mistake or a smudge but an opportunity for a new friend in Disney\u2019s heartwarming holiday short directed by Taika Waititi.<\/p>\n
Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it for Santa, who mistakenly interprets the doodle as a request. Said doodle comes to life under the Christmas tree, and a new friendship is born.<\/p>\n
Using a \u201clogical misunderstanding\u201d from Santa as a way into the narrative served as a fresh approach to familiar holiday story beats for the creative team, Darren Beresford, creative director, adam&eveDDB, told Marketing Brew.<\/p>\n
Early on, it\u2019s clear that the doodle is missing something\u2014but the little girl can\u2019t quite put her finger on it until she observes the doodle interacting with a plush version of the character Stitch, from Lilo & Stitch<\/em>, and appearing envious of Stitch\u2019s massive mouth. The little girl solves the dilemma the next Christmas by requesting a Mr. Potato Head toy and giving her doodle a mouth that she can stick on.<\/p>\nThe doodle\u2019s joy of having a mouth to talk and eat and enjoy all the things in the world (ultimately voiced by John Goodman) may be a reminder of how great the world can be.<\/p>\n
Throughout the spot, there are moments where Disney products factor into the story and can naturally create change, making for a seamless narrative that can connect with audiences, Beresford explained.<\/p>\n
\u201cThere\u2019s products all over the ad,\u201d he said, \u201cbut the thing is, because it\u2019s Disney and because that is all over the place anyway, because a little girl\u2019s bedroom is naturally filled with that sort of stuff, you don\u2019t feel it like product placement.\u201d<\/p>\n
It helps that \u201cDisney is very unique\u201d in that way that \u201cwe\u2019ve all grown up with it,\u201d so there\u2019s a feeling of nostalgia and excitement that\u2019s easy to tap into, Rick Gayton, creative director at adam&eveDDB, said.<\/p>\n
Real world:<\/strong> In addition to the short, Disney also rolled out an activation in Times Square where passersby were able to have their own doodles come to life on a billboard.<\/p>\n\n
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Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A doodle on a Christmas list isn\u2019t a mistake or a smudge but an opportunity for a new friend in Disney\u2019s heartwarming holiday short directed by Taika Waititi. Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it for Santa, who mistakenly […]<\/p>\n","protected":false},"author":1,"featured_media":22848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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