{"id":22814,"date":"2025-11-07T19:44:48","date_gmt":"2025-11-07T19:44:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22814"},"modified":"2025-11-07T19:44:49","modified_gmt":"2025-11-07T19:44:49","slug":"coworking-with-sophie-orourke","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22814","title":{"rendered":"Coworking with Sophie O\u2019Rourke"},"content":{"rendered":"
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Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.<\/p>\n

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Using insights from its own success on social media, Caliber simplifies social to move brands forward\u2014making work that works.<\/p>\n

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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n

Sophie O\u2019Rourke is senior director, influencer marketing, Dialogue New York. She has also worked at Full Picture and at d2 publicity.<\/p>\n

Favorite project you\u2019ve worked on?<\/strong> One of my favorite and most creative campaigns I\u2019ve worked on was for our five-year client, Little Spoon. Leaning into the nostalgia of the \u201990s, we developed and executed a viral influencer program in support of their Lunchers launch (a build-and-eat array of healthy meals and snacks for big kids) that blanketed social media, driving home the overarching message that you\u2019ve changed since the \u201990s, why hasn\u2019t your kid\u2019s food? Our multi-tiered strategy engaged iconic \u201990s celebrities, traditional macro influencers, and parent tastemakers via a range of personal, strategically timed partnerships, including paid campaigns, UGC content collaborators, and widespread gifting.<\/p>\n

What\u2019s your favorite ad campaign?<\/strong> I loved what the team at Crown Affair drummed up for their launch of the Finishing Spray. From the ode to \u201990s New York to the newspaper PR mailer and movie-night screening of The Thomas Crown Affair<\/em> in NYC, this campaign was creative, inspiring, and most importantly, stayed so true to their identity. They leveraged custom photography, graphic design, comic writers, and original artwork to deliver a 360-degree campaign that touched editorial, digital\/social and OOH activations, effectively flooding the feeds of their target consumer and driving huge swell at launch. Such brilliant work.<\/p>\n

One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I\u2019m currently taking French lessons! While I studied it throughout my early schooling, I\u2019m more determined than ever to speak fluently after spending a summer in Paris last year (and realizing how much of the language I\u2019d forgotten in the years of disuse).<\/p>\n

What marketing trend are you most optimistic about? Least? <\/strong>The influencer space has grown at such a colossal rate, and because of that, we\u2019ve begun to see \u201cinfluencer fatigue,\u201d which is an indicator that real change needs to happen\u2014and I\u2019m excited for that change. At Dialogue, we\u2019ve always believed in authentic storytelling and building impactful relationships with influencers, agents, clients, etc., but I\u2019m excited to see more creator-led content driven from an authentic love for the product and mission over traditional \u201chashtag ads.\u201d<\/p>\n

I\u2019m not pessimistic about any of the current trends, but I\u2019m a little wary of AI-generated influencers, or virtual influencers, and the impact that could have on the industry. Talk about the wild, wild West!<\/p>\n

What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend?<\/strong> I love the account People Brands and Things.<\/p>\n<\/div>\n