{"id":22764,"date":"2025-10-21T19:27:48","date_gmt":"2025-10-21T19:27:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22764"},"modified":"2025-10-21T19:27:51","modified_gmt":"2025-10-21T19:27:51","slug":"why-huggies-is-promoting-the-fifa-world-cup-exactly-nine-months-out","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22764","title":{"rendered":"Why Huggies is promoting the FIFA World Cup exactly nine months out"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Huggies has a message for those in the midst of family planning: Get busy right now.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Why? Great question. If by some miracle a couple who heeds Huggies\u2019s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn\u2019t that be perfect?<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">To encourage the activity, Huggies and creative agency Gut made a 90-minute spot uploaded to YouTube, called \u201cDo It for the Team,\u201d featuring sultry jams, imagery, and narration designed to get people in the mood. The company also created a shorter 10-minute version, cut-downs for Instagram and TikTok, as well as a Spotify playlist. And if that\u2019s not enough encouragement, Huggies is also running a sweepstakes offering entrants the chance to win six weeks of free diapers come June 2026.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWe care about babies, and we care about parents,\u201d Matt Barresi, VP and general manager for Huggies, told Marketing Brew. \u201cWe know that many parents are fervent sports fans, especially around the world\u2019s largest soccer tournament, especially when their national team is at play, right? And obviously parents are very fervent in their love for their babies, and a lot of them love to turn their little ones into the next generation of fervent sports fans. So that\u2019s the inspiration.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Huggies - Do It for the Team #HuggiesSweepstakes | 90 min. version\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/cLmikuFTrGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Huggies joins a number of brands lining up to advertise around the 2026 FIFA World Cup months before the competition kicks off. Earlier this month, Verizon unveiled its own sweepstakes with the help of soccer star David Beckham, offering fans a chance to win pitch-side access to World Cup matches.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">With that said, getting a jump on next year\u2019s World Cup marketing wasn\u2019t the primary reasoning for the Huggies campaign.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cAt the end of the day, we\u2019re really focused on the consumer versus any particular event, and things that are relevant to them are important to us,\u201d Barresi said. \u201cThings like the world\u2019s largest soccer tournament [are] important to them, kind of made us say, like, \u2018Oh, there\u2019s some fun if you kind of plan backwards, right?\u2019 So what\u2019s more fun than watching that with the ones you love the most? And nobody loves anybody more than [they love] their baby.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/21\/why-huggies-fifa-world-cup-do-it-for-the-team?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huggies has a message for those in the midst of family planning: Get busy right now. Why? Great question. If by some miracle a couple who heeds Huggies\u2019s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn\u2019t that be perfect? To encourage the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Huggies is promoting the FIFA World Cup exactly nine months out | Brandiary<\/title>\n<meta name=\"description\" content=\"Huggies has a message for those in the midst of family planning: Get busy right now.Why? Great question. 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