{"id":22761,"date":"2025-10-20T19:26:47","date_gmt":"2025-10-20T19:26:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22761"},"modified":"2025-10-20T19:26:48","modified_gmt":"2025-10-20T19:26:48","slug":"coworking-with-michael-lamp","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22761","title":{"rendered":"Coworking with Michael Lamp"},"content":{"rendered":"<div id=\"article-body-content\">\n<div name=\"Impact_MKott_Oct25\" class=\"style__StickyAdWrapper-sc-885e0c5e-0 hcgAWK\">\n<div style=\"display:flex;position:sticky;top:10px;padding:25px 0px;will-change:opacity\">\n<div style=\"display:flex;flex-direction:column;background-color:#FCFCFF;border:1px solid var(--colors-grey-500);border-radius:var(--radius-sm)\"><span style=\"box-sizing:border-box;display:inline-block;overflow:hidden;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-100%\"><span style=\"box-sizing:border-box;display:block;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-100%\"><\/span><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"intrinsic\" style=\"0;height:0;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;min-100%;max-100%;min-height:100%;max-height:100%\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"intrinsic\" style=\"0;height:0;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;min-100%;max-100%;min-height:100%;max-height:100%\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/10\/1760988407_789_06e0d22222594da264e96089f8bab35127d05d32-1500x1000.png\"><\/span><\/p>\n<div style=\"display:flex;flex-direction:column;padding:20px\">\n<div data-ad-copy=\"true\"><span role=\"link\" tabindex=\"0\" style=\"cursor:pointer\"><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Partnerships that pay off. <\/strong>Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.<\/p>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Michael Lamp is chief digital and social officer at the agency Hunter, where he has been for nearly two decades.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> I help brands figure out how to make their (often) old business models feel native to a digital audience, blending traditional methods with emerging technologies to meet people where they are online, engage them (first), and sell to them (second).<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Favorite project you\u2019ve worked on?<\/strong> The first project that pivoted my career from traditional PR to digital was back in 2009. I\u2019d been with Hunter for one year and was an account executive on the food\/bev team working on the Grey Poupon biz at Kraft. Fox News was making news out of President Obama\u2019s burger order (adding Dijon mustard), calling him an elitist and not \u201cof the people.\u201d So we wrote an open letter, riffing on our brand heritage, urging Obama to \u201cpardon\u201d those who believe in free choice when choosing condiments. This was during the primitive days of social and digital, so we developed a microsite and pitched it to the media. The results were great and ranged from trade to consumer press.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite ad campaign?<\/strong> \u201cThere\u2019s an app for that,\u201d from the 3G rollout of Apple\u2019s iPhone. I love anything that successfully blends utility with entertainment. This built off that tension perfectly, positioning these then-new devices as more than just phones but keys to solving daily problems and on-demand entertainment. The concept of time-shifted anything was still a very premium novelty (like TiVo!), so all of this in one\u2019s pocket was game-changing. And apps propelled this further, showing how they\u2019d easily sustain innovation over time.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> My first \u201cinternship\u201d in college was actually the College Program at Walt Disney World. I was very good friends with Pluto and Eeyore (IYKYK), and that\u2019s where I learned the art of IRL animation and honed my early presentation chops.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What marketing trend are you most optimistic about? Least?<\/strong> Funny enough, both are tied to AI. I\u2019m most optimistic about LLMs and their impact on communications, specifically our ability to drive better discovery of non-paid content (notably earned coverage and earned-on-owned social content). I\u2019m least optimistic about where we are with the generative creative side of AI. The rapid innovation has not been dually met with rapid regulation, and I think creative is the longer-term threat to disinformation than the written word.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend?<\/strong> Rachel Karten\u2019s Link In Bio Substack\u2014and her general social presence.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/20\/coworking-with-michael-lamp?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Michael Lamp is chief digital and social officer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Michael Lamp | Brandiary<\/title>\n<meta name=\"description\" content=\"Partnerships that pay off. 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