A love story is timeless. When it\u2019s done right, the stakes are clear, the audience can\u2019t help but root for the characters to get together, and lots of moments\u2014big and small, good and bad\u2014help show a couple\u2019s life together.<\/p>\n
That\u2019s why Uber used a love story to lead a new campaign targeting suburban riders, Georgie Jeffreys, head of marketing at Uber, North America, told Marketing Brew. The hero spot for the campaign, called \u201cIn Good Time\u201d and created by Mother New York, uses snippets of a couple\u2019s story over the course of a little over two minutes to show all the different ways suburban riders might use the rideshare company.<\/p>\n
\u201cBecause this campaign centers on the everyday moments that matter, a love story felt like a natural way to show how Uber fits into all parts of life,\u201d Jeffreys wrote in an email.<\/p>\n