{"id":22737,"date":"2025-10-12T19:18:48","date_gmt":"2025-10-12T19:18:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22737"},"modified":"2025-10-12T19:18:49","modified_gmt":"2025-10-12T19:18:49","slug":"coworking-with-nikki-maizel","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22737","title":{"rendered":"Coworking with Nikki Maizel"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body-content\">\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Nikki Maizel is president of Leo New York. She\u2019s also served in lead roles at Publicis New York, McCann New York, and Grey Group.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>I help brands solve business problems with the power of creativity and technology. And sometimes, I help them solve problems they didn\u2019t even know they had! Think of it as a mix between a firefighter, orchestra director, and artist, all in service of driving a client\u2019s business forward. And did I mention, I get to do it with some of the best humans on the planet that I\u2019d happily be stuck on a stranded island with? Seriously, you should see our group texts.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Favorite project you\u2019ve worked on? <\/strong>Recently, our Subway win has been incredibly fulfilling. We beat some of the biggest names in the industry by demonstrating how the combination of human insight and ideas combined with our bench of data and technology capabilities can unlock exponential creativity for the brand. Watch this space!<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite ad campaign? <\/strong>The Cadbury \u201cGorilla\u201d film by Fallon London remains a masterclass in unexpected emotional connection. Gets me every time. I\u2019m equally excited by work that proves effectiveness and creativity can amplify each other\u2014like the RomCommerce work for Walmart, which seamlessly blended entertainment with commerce in a culturally and contextually relevant, shoppable content series.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I love cars and would have been a race-car driver in another life. There\u2019s something about the precision, strategy, and split-second decision-making that parallels what we do in new business\u2014everything has to work perfectly together to win, and we move at lightning speed.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What marketing trend are you most optimistic about? Least?<\/strong><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">I\u2019m most optimistic about the staying power of human ingenuity when amplified by the right technology. We\u2019re proving that AI enhances rather than replaces human creativity. I\u2019m pessimistic about agencies that talk about AI integration without actually demonstrating it in their work and results (hence, using it as a catchphrase only).<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>This is boring but true. CNBC\u2019s <em>Squawk Pod<\/em> is my daily morning commute listen. It keeps me connected to broader business transformation discussions among the movers and shakers of industry. Marketing sits at the center of so many corporate challenges today\u2014hearing these real-time interviews and discussions before I walk in the office always gives me something provocative to think about before I\u2019ve even had my first sip of coffee (and those who know me well know it\u2019s a trenta Starbucks iced, daily!).<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/10\/coworking-with-nikki-maizel?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Nikki Maizel is president of Leo New York. She\u2019s also served in lead roles at Publicis New York, McCann New York, and Grey Group. How would you describe your job to someone who doesn\u2019t work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Nikki Maizel | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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