{"id":22719,"date":"2025-10-06T19:12:48","date_gmt":"2025-10-06T19:12:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22719"},"modified":"2025-10-06T19:12:49","modified_gmt":"2025-10-06T19:12:49","slug":"coworking-with-brit-starr","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22719","title":{"rendered":"Coworking with Brit Starr"},"content":{"rendered":"<div>\n<div name=\"Impact_MKott_Oct25\" class=\"style__StickyAdWrapper-sc-885e0c5e-0 hcgAWK\">\n<div style=\"display:flex;position:sticky;top:10px;padding:25px 0px;will-change:opacity\">\n<div style=\"display:flex;flex-direction:column;background-color:#FCFCFF;border:1px solid var(--colors-grey-500);border-radius:var(--radius-sm)\"><span style=\"box-sizing:border-box;display:inline-block;overflow:hidden;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-100%\"><span style=\"box-sizing:border-box;display:block;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-100%\"><\/span><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"intrinsic\" style=\"0;height:0;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;min-100%;max-100%;min-height:100%;max-height:100%\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"intrinsic\" style=\"0;height:0;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;min-100%;max-100%;min-height:100%;max-height:100%\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/10\/1759777968_721_06e0d22222594da264e96089f8bab35127d05d32-1500x1000.png\"><\/span><\/p>\n<div style=\"display:flex;flex-direction:column;padding:20px\">\n<div data-ad-copy=\"true\"><span role=\"link\" tabindex=\"0\" style=\"cursor:pointer\"><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Partnerships that pay off. <\/strong>Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.<\/p>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Brit Starr is CMO of the creator marketing platform CreatorIQ. She previously worked at the influencer marketing analytics platform Tribe Dynamics, which was acquired by CreatorIQ in 2021. She has also had stints as head of marketing at Verve Coffee Roasters and at the Austin-based creative shop McGarrah Jessee.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>I\u2019m the hype girl behind the powerful creator community that drives brand and business growth, and an enabler for the teams that make it happen. My job is part creative direction, part strategic foresight, and a lot of real-time storytelling. I help brands tap into the influence and authenticity of creators to build trust, relevance, and results.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Favorite project you\u2019ve worked on?<\/strong> In the early days at CreatorIQ, we ran scrappy, high-impact quarterly events in key markets, unveiling new research, creating a space for real connection, and capping it off with a happy hour. With a team of ~20 and a shoestring budget, we all pitched in: planning, executing, and engaging directly with customers for a valuable on-the-ground experience. The hands-on experiences gave us deep insight into our audience and laid the groundwork for our events strategy and overall marketing playbook. Today, we\u2019re bigger and more polished\u2014our LA tentpole event draws 1,500+ attendees\u2014but the DNA is the same. Our team still shows up on the frontlines, owning every customer-facing moment.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite ad campaign? <\/strong>\u201cSoooo Many Dicks\u201d by e.l.f. Cosmetics is hands-down my favorite campaign. It was bold, disruptive, data-driven, and brutally honest. It called out that more men named \u201cDick\u201d sit on US public company boards than entire underrepresented groups. It was the perfect collision of creativity and activism\u2014it sparked conversation, challenged power structures, and proved that creativity can drive real cultural change.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I\u2019ve got two boys who are three and five, and like most working parents, I wrestle daily with the balance of showing up fully for both my job and my family. It\u2019s something I try to give myself grace for every day. I was also raised with a \u201cno-thank-you bite\u201d rule: try everything once. That mindset has shaped my life\u2014from quitting my job at 28 to travel the world for a year, to landing in San Francisco with just a carry-on and no plan, to taking a chance on a tiny influencer marketing startup that turned into a defining career move.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m bullish on creator marketing and creator-led media. There\u2019s never been a more exciting shift toward real, relatable content that resonates with actual communities. Today, people own brands, not the other way around, and as a marketer, that\u2019s thrilling. I\u2019m more skeptical of marketing that chases novelty over substance\u2014campaigns that go viral but lack long-term resonance. In a world of noise, depth wins.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I have to recommend <em>Earned<\/em>. It\u2019s a selfish plug (I host it!), but the guests on the other side of the couch (or screen) are some of the smartest, most generous leaders out there, and I walk away from every 30-minute convo with new insight. Beyond that, there are two LinkedIn accounts that I am always energized by: Kory Marchisotto at e.l.f.\u2014her commitment and unapologetic enthusiasm for the work and purpose behind it are inspiring (and slightly intimidating)\u2014and Jolyon Varley at OK Cool\u2013he gives great takes on some of the boldest breakthrough creative from brands today.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/10\/06\/coworking-with-brit-starr?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Brit Starr is CMO of the creator marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Brit Starr | Brandiary<\/title>\n<meta name=\"description\" content=\"Partnerships that pay off. 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