<\/p>\n
Football players love golf, but do golfers love football?<\/p>\n
At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.<\/p>\n
That\u2019s why Topgolf\u2019s latest campaign is about football<\/em>, not golf.<\/p>\n \u201cWe always think about, \u2018What\u2019s our competition for your time and your dollar?\u2019\u201d Van told Marketing Brew. \u201cDuring football season, that competition shifts a little bit because football is such a huge part\u2026of every single weekend.\u201d<\/p>\n Since there\u2019s no competing with college and NFL football for the attention of many American households, the Topgolf marketing team embraced that passion to give football fans what they want during the season \u201cwithout leaving Topgolf on the sideline,\u201d Van said.<\/p>\n What is it that most football fans want most from the months of September to February? Besides a winning record for their team, they want all football all the time.<\/p>\n To meet that need\u2014while simultaneously encouraging people to visit Topgolf venues\u2014the company is introducing a \u201cfootball-inspired experience\u201d that includes a field-goal golf challenge, new reservation and suite packages that accommodate game times, and football-themed food and drinks. Topgolf also rolled out ad spots to spread the word; the campaign, called \u201cTopgolf Has Football,\u201d is set to run throughout the season, Van said.<\/p>\n \u201cWe know that football is a big part of culture in general, and a huge part with our players,\u201d she said. \u201cBut what we also knew is that they didn\u2019t necessarily think about Topgolf when they thought about football, and certainly not for game day.\u201d<\/p>\nFrom green to gridiron<\/h2>\n