{"id":22695,"date":"2025-09-28T19:04:49","date_gmt":"2025-09-28T19:04:49","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22695"},"modified":"2025-09-28T19:04:53","modified_gmt":"2025-09-28T19:04:53","slug":"disney-says-its-committed-to-linear-tv-amid-declines-in-ad-revenue-at-ae","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22695","title":{"rendered":"Disney says its committed to linear TV amid declines in ad revenue at A+E"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&amp;E, History, and Lifetime, according to a July report from Deadline. But whoever might be interested in buying up the joint venture is likely to find a struggling cable business.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Disney recently reported that income from equity investees (which denotes income made from what a company invested in)<em> <\/em>in Disney Entertainment\u2019s linear networks segment decreased by $90 million in the nine-month period ending June 28, from $440 million to $350 million. That was due, according to the filing, \u201cto lower income from A+E attributable to decreases in affiliate and advertising revenue.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The disclosure, from a quarterly filing last month, comes as other media giants like Warner Bros. Discovery and NBCUniversal look to shed their cable businesses. Disney, on the other hand, has made fewer such moves, which executives have defended as a strength.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cAs many others exit that business, it gives us a stronger hand to stay in that business,\u201d Disney CEO Bob Iger said in a June interview on CNBC. \u201cWe will have, interestingly enough, a linear television business that\u2019s paired with a streaming business. When you think about it, these spinoff companies won\u2019t have the assets from a streaming perspective that we will have.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Earlier this month, ESPN chairman Jimmy Pitaro echoed similar sentiments at the Bank of America Media, Communications &amp; Entertainment conference.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWe\u2019ve been very clear about our continued focus on the traditional ecosystem,\u201d he said at the event. \u201cWe are running parallel paths. We are all in on direct-to-consumer, but we continue to see the value in that traditional pay TV environment, not just for our business, but also for the sports fan.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>It\u2019s all about perspective: <\/strong>While some media giants like NBCU and WBD may be spinning off their cable arms, that might not be the right choice for others like Disney, Dan Rayburn, conference chairman at the NAB Show Streaming Summit, told Marketing Brew. Sports continues to be a huge driver of eyeballs for linear TV, and companies have varying levels of live sports content to offer viewers in an increasingly fragmented sports viewing landscape.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cBroadcast is still where it\u2019s at for sports,\u201d Rayburn said. Companies like Disney, Paramount Skydance, and WBD are \u201call in the business of sports. That\u2019s what\u2019s driving decisions.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Another factor to consider is each company\u2019s unique financial makeup, he added. \u201cEach one of these companies has to be looked at individually based on the channels they have, the reach they have, their free cash flow, their advertising revenue, and where the debt is structured,\u201d Rayburn said.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cIt\u2019s not fair to just say \u2018One did this, the other one should do it.\u2019 You really have to look at the financials.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Disney\u2019s not the only media company choosing to keep its linear and streaming businesses under one roof. Jeff Shell, president of Paramount, echoed Iger\u2019s comments during a press event last month.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWe\u2019re thinking about the cable networks not as declining linear assets that we need to spin off or deal with somehow,\u201d Shell said. \u201cWe\u2019re thinking of them as brands that we have to redefine.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/09\/22\/disney-linear-tv-ad-revenue?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&amp;E, History, and Lifetime, according to a July report from Deadline. But whoever might be interested in buying up the joint venture is likely to find a struggling cable business. Disney recently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney says its committed to linear TV amid declines in ad revenue at A+E | Brandiary<\/title>\n<meta name=\"description\" content=\"Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&amp;E,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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