{"id":22660,"date":"2025-09-16T18:53:47","date_gmt":"2025-09-16T18:53:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22660"},"modified":"2025-09-16T18:53:49","modified_gmt":"2025-09-16T18:53:49","slug":"monday-com-reflects-the-pressure-to-implement-ai-in-new-ad-campaign-for-ai-tools","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22660","title":{"rendered":"Monday.com reflects the \u2018pressure to implement AI\u2019 in new ad campaign for AI tools"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The proliferation of AI tools\u2014and the advertising pitching said tools\u2014can be overwhelming. Companies are pivoting to become \u201cAI-first\u201d (only to roll that back shortly after), offering new AI tools, cutting headcount because of AI, or finding some other way to communicate that their company won\u2019t be left behind in the AI race.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">That overwhelm was something Robbie Ferrara, global creative director at Monday.com, wanted to reflect in the software company\u2019s latest campaign.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cThere\u2019s a lot of employees in large corporations that are feeling the pressure to implement AI,\u201d Ferrara told Marketing Brew. \u201cI think we\u2019re all clear that AI is gonna have value, but none of us know how to implement it yet.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Does Monday.com\u2019s new campaign also pitch a new AI tool? Yes, of course, it does. The 70-second hero spot introduces the tool, Monday Sidekick, by showing its offering as the one that finally soothes workers who are dealing with the pressure to implement AI tools by being the tool that\u2019s actually useful and easy to understand. The company uses humor and an on-the-nose music cue, a cover of <em>Dirty Dancing\u2019s <\/em>theme song, \u201c(I\u2019ve Had) The Time of My Life,\u201d to do so.<\/p>\n<p><iframe loading=\"lazy\" title=\"Meet monday sidekick - AI you\u2019ll love to use\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/5Hkcw_j8js0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWe\u2019re trying to be different,\u201d Ferrara said. \u201cWe\u2019re coming from a place of value, of love, and the fact that we kind of try and build products people love to use. I think it kind of feels right for us, then [to] speak about all the emotional turmoil that comes from adoption and rolling out a new product.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The ad, created by Monday.com\u2019s in-house creative team, is just one aspect of the new campaign. Aside from the long-form spot, shorter cuts will be used on streaming channels, and there will be out-of-home ad placements in six major airports, including JFK, LAX, and SFO.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Speaking to the company\u2019s target audience of professionals flooded with these pitches and pressure allowed the creative to reflect the stress and humor of being inundated with all things AI.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cI feel like there is an overwhelm going on, and people are just\u2014you\u2019ve seen the memes, right?\u201d Ferrara said. \u201cThere\u2019s the <em>Wolf of Wall Street<\/em> [scene] which is, \u2018Sell me this pen,\u2019 and [the meme] just says, \u2018It\u2019s got AI.\u2019 There\u2019s just so many funny comedic moments.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/09\/16\/monday-com-sidekick-campaign-creative-strategy?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The proliferation of AI tools\u2014and the advertising pitching said tools\u2014can be overwhelming. Companies are pivoting to become \u201cAI-first\u201d (only to roll that back shortly after), offering new AI tools, cutting headcount because of AI, or finding some other way to communicate that their company won\u2019t be left behind in the AI race. That overwhelm was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monday.com reflects the \u2018pressure to implement AI\u2019 in new ad campaign for AI tools | Brandiary<\/title>\n<meta name=\"description\" content=\"The proliferation of AI tools\u2014and the advertising pitching said tools\u2014can be overwhelming. 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