{"id":22657,"date":"2025-09-15T18:52:47","date_gmt":"2025-09-15T18:52:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22657"},"modified":"2025-09-15T18:52:48","modified_gmt":"2025-09-15T18:52:48","slug":"coworking-with-ashley-shaffer","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22657","title":{"rendered":"Coworking with Ashley Shaffer"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She\u2019s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing?<\/strong> I finally finessed my answer to this when I went to work in-house in marketing at Netflix. My mom finally tapped into what I did because I worked for a brand she\u2019d heard of! \u201cYou know how Netflix makes all these famous shows and movies, like <em>Stranger Things<\/em>,<em> Orange is the New Black Squid Game<\/em>? There are lots of smart people that make those shows and that market those shows so you\u2019ll watch them. I work on making people want to subscribe to and fall in love with Netflix.\u201d That super simple explanation of building brand love and resilience hasn\u2019t failed me.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Favorite project you\u2019ve worked on? <\/strong>Earlier this year we partnered on a really unique project with the Seattle Sounders and Seattle Reign FC ownership group. The brief was to act as the organization\u2019s fractional CMO, help them find efficiencies, and set a marketing strategy that would help both teams \u201cplay offense.\u201d For the Reign, that meant breathing fresh life into their visual brand and setting the strategy for this iconic club to take on the next decade of growth. As a lifelong soccer fan, I couldn\u2019t have designed a dream project better myself.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite ad campaign?<\/strong>\u00a0I love Ikea\u2019s style\u2014making the utility category fun and famous. If I have to pick one, it would be when they re-created the living room from <em>The Simpsons<\/em>. The first ad campaign I remember paying attention to was the Absolut print series from my childhood, during the 1980s\u201390s. I\u2019m sure I wasn\u2019t the intended audience, and I had never tasted vodka, but boy, did my Rolling Stone subscription teach me a thing or two about an advertising concept.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I\u2019m a mom of a three-year-old boy and a three-legged dog. Our dog Baloo despised kids before our son was born. Now they\u2019re brothers and best friends.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I feel quite optimistic about powerful brands rapidly taking notice of and valuing the female sports fan. The New York Liberty, Angel City FC and the PWHL helped marketers see what they were missing in a female-first fanbase. Sephora landed a landmark partnership with the new WNBA franchise, the Valkyries, while simultaneously becoming a main plot line in the Netflix show, <em>Running Point<\/em>. Now, the NBA, NFL, and MLS all have started to deploy partnership strategies that show they understand the female fan.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I have to plug my friend and fashion strategy guru Grace Gordon\u2019s substack, Great Point. Also, as an eager student of sports marketing, I\u2019ve been a fan of <em>The Women\u2019s Game Podcast<\/em> since Day One. They\u2019ve built a really attentive community. It\u2019s required listening for anyone with a brand looking to tap into women\u2019s soccer\u2019s meteoric rise.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/09\/15\/coworking-with-ashley-shaffer?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She\u2019s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown. How would you describe your job to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Ashley Shaffer | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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