{"id":22639,"date":"2025-09-09T18:46:50","date_gmt":"2025-09-09T18:46:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22639"},"modified":"2025-09-09T18:46:52","modified_gmt":"2025-09-09T18:46:52","slug":"how-gamefams-chief-business-officer-is-looking-to-get-even-more-brands-on-roblox","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22639","title":{"rendered":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating it.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The game developer is behind several popular Roblox games like <em>Barbie DreamHouse Tycoon<\/em> and <em>RoBeats<\/em>, and is a key player in creating branded experiences on the platform. As time spent in the multiverse is only increasing, Gamefam Chief Business Officer Ricardo Briceno is keen on convincing brands looking to engage younger generations to get on Roblox.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Ahead of the Marketing Brew Summit, where Briceno is set to speak about fan engagement and community building, he shared more about his tips for marketers aiming to go deeper with their audiences.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>This interview has been edited and condensed for clarity.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Tell me about your role at Gamefam and how it relates to fan engagement. <\/strong>As chief business officer at Gamefam, I lead all business-related functions including Gamefam\u2019s brand partnerships and advertising network. Every decision made at Gamefam, including all the work we do with brands and the games we develop on Roblox, is designed with players and the player experience as our number one priority. The brands we work with\u2014from FIFA and Nickelodeon to Lego and Old Navy\u2014are looking to engage with new and existing Gen Z and Alpha fans on these platforms where they spend the majority of their time.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What kinds of communities are increasingly important for brands to get involved with? What strategies are you using to connect with them? <\/strong>Every brand needs a Roblox strategy if they are looking to engage and be relevant with Gen Z and Gen Alpha. Brands that don\u2019t activate there risk falling behind competitors who are moving quickly to gain share of voice, mind, and heart with these generations.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">To further illustrate the marketing opportunity, we have launched over 125 campaigns for our brand and IP partners, including Mattel, Sega, Intuit, Lego, Warner Music Group, FIFA, the NFL, Old Navy, Paramount, and many others. These partnerships range from simple media buys such as display ads to standalone games to brand activations and immersive gameplay integrations in some of the most popular games. With these offerings, we\u2019ve recorded over 11 billion brand engagements via our campaigns, and our portfolio is home to five of the top 20 brand games on Roblox. including No. 1 <em>Sonic Speed Simulator<\/em> (over 1.2 billion gameplay sessions).<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite recent cultural tie-in that Gamefam has been in on? <\/strong>In Q4 2024, we worked with Warner Music Group to bring Coldplay to Roblox for the first time with a multi-game takeover timed to the launch of their 10th album, <em>Moon Music<\/em>. It was an interesting problem to solve: Coldplay has captivated the world for nearly three decades, their timeless music spanning generations. Yet today, their core audience skews toward millennials.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">In just two weeks, we successfully introduced Coldplay to the next generation of fans and drove excitement for the band\u2019s new album. In total, we recorded 26 million visits on Roblox and 295 million minutes of brand engagement, equivalent to listening to <em>Moon Music<\/em> 6.7 million times. Directly following the event, <em>Moon Music<\/em> soared to No. 1 on the Billboard 200 chart, marking Coldplay\u2019s first No. 1 album in over a decade and fifth No.1 album all time.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>As sports partnerships continue to be ever popular and football season kicks off, how do you see your brand getting involved in the sports landscape? <\/strong>Football is always a fan favorite on Roblox, and we\u2019re grateful for the opportunity to have worked on not just one Super Bowl activation but two\u2014one becoming the No. 1 concert on Roblox and the other becoming the No. 1 multi-game brand event on Roblox at the time.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Currently, Gamefam and our partners at FIFA are working on a really exciting program to celebrate the road to the 2026 FIFA World Cup in our game <em>Super League Soccer<\/em>, the official FIFA game on Roblox. We are building a full calendar of World Cup-themed gameplay events to get players excited every step of the way\u2014looking back at World Cup history, celebrating the qualifying matches, creating buzz around IRL milestone moments like the draw, introducing the tournament mascots to players, and more.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">All this activity and fan excitement for the world\u2019s biggest sporting event will also create huge in-game opportunities for brands in and around the soccer world to engage meaningfully and at scale with some of soccer\u2019s biggest Gen Z and Alpha fans with hyper-relevant content.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What do you think marketers are getting right about fan engagement? Where do you think they could improve? <\/strong>Here\u2019s our recipe for success for marketers. Test and learn\u2026It takes time to figure out what works and doesn\u2019t work.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Go beyond the test and learn phase: Showing up and learning is a huge first step\u2014but it\u2019s only the beginning. Once they dip their toes in, they should move toward implementing a persistent presence year-round to keep their brand top of mind for this key audience\u2026Many brands look to build their own game or world, but it\u2019s actually not always our recommended approach, because it is not easy to build an audience on Roblox, and IP-based standalone games struggle to attract players and keep them engaged at scale. That\u2019s why integrating within a hugely popular Roblox game or multiple\u2014where millions of players are already actively engaging every day\u2014tends to be the winning strategy and is a sure way to deliver scale and impact.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Understand the community. Roblox players know what they like and don\u2019t like. Brands must ensure they\u2019re speaking the same language as these Gen Z and Alpha players so they can engage them with authenticity\u2026Delight players: Find the right game with the right gameplay that aligns with your brand values. That\u2019s the way to offer gameplay value to players\u2026invite them to engage with your brand meaningfully while they\u2019re already having fun, and ultimately build fandom.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/09\/09\/gamefam-chief-business-officer-audience-engagement?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating it. The game developer is behind several popular Roblox games like Barbie DreamHouse Tycoon and RoBeats, and is a key player in creating branded experiences on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary<\/title>\n<meta name=\"description\" content=\"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22639\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary\" \/>\n<meta property=\"og:description\" content=\"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22639\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-09T18:46:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T18:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/09\/1757443611_ba18989ad240fd9ee2ab3e5dfe8620d0e739a728-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox\",\"datePublished\":\"2025-09-09T18:46:50+00:00\",\"dateModified\":\"2025-09-09T18:46:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639\"},\"wordCount\":1055,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22639#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22639\",\"name\":\"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-09-09T18:46:50+00:00\",\"dateModified\":\"2025-09-09T18:46:52+00:00\",\"description\":\"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22639\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22639#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary","description":"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22639","og_locale":"en_US","og_type":"article","og_title":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary","og_description":"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating","og_url":"https:\/\/mysourcefunding.com\/?p=22639","og_site_name":"Brandiary","article_published_time":"2025-09-09T18:46:50+00:00","article_modified_time":"2025-09-09T18:46:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/09\/1757443611_ba18989ad240fd9ee2ab3e5dfe8620d0e739a728-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22639#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22639"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox","datePublished":"2025-09-09T18:46:50+00:00","dateModified":"2025-09-09T18:46:52+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22639"},"wordCount":1055,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22639#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22639","url":"https:\/\/mysourcefunding.com\/?p=22639","name":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-09-09T18:46:50+00:00","dateModified":"2025-09-09T18:46:52+00:00","description":"When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there\u2019s a good chance that Gamefam had a hand in creating","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22639#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22639"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22639#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"How Gamefam\u2019s chief business officer is looking to get even more brands on Roblox"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22639"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22639\/revisions"}],"predecessor-version":[{"id":22641,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22639\/revisions\/22641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22640"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}