{"id":22554,"date":"2025-08-14T21:50:02","date_gmt":"2025-08-14T21:50:02","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22554"},"modified":"2025-08-14T21:50:04","modified_gmt":"2025-08-14T21:50:04","slug":"10-things-to-avoid-saying-in-a-startup-funding-pitch","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22554","title":{"rendered":"10 things to avoid saying in a startup funding pitch"},"content":{"rendered":"<div>\n<p><span style=\"font-weight: 400\">Sourcing <\/span><span style=\"font-weight: 400\">funding for your business<\/span><span style=\"font-weight: 400\"> is a crucial part of your journey, but it\u2019s not always easy to get.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re looking for investor funding specifically, you\u2019ll have to present your business in front of people who hear pitches all the time. So, you\u2019ve got to grab their attention fast and make them believe in what you\u2019re building.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Understandably, this can be daunting. And while several good practices can help you nail your pitch, it\u2019s also important to be aware of the most common pitfalls and phrases that can instantly turn investors off, so you know exactly what to avoid when it\u2019s your turn in the spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having worked with entrepreneurs for over 20 years, we\u2019ve listed ten of the biggest mistakes founders make when pitching, and how you can steer clear of them so that you can nail your pitch the first time.<\/span><\/p>\n<div class=\"highlight-box\">\n<p> <span class=\"highlight-box-title\"> \ud83d\udca1Key takeaways <\/span> <\/p>\n<div class=\"highlight-box-content\">\n<ul>\n<li><b>Don\u2019t be overconfident about your product<\/b><span style=\"font-weight: 400\">, as bold claims without proof can make you look naive or overly optimistic.<\/span><\/li>\n<li><b>Be specific about your business model and numbers<\/b><span style=\"font-weight: 400\">, as investors need to see a clear and realistic path to profitability.<\/span><\/li>\n<li><b>Don\u2019t claim to have no competitors. <\/b><span style=\"font-weight: 400\">You need to show understanding of the market, customer needs, and who you\u2019re up against.<\/span><\/li>\n<li><b>Define the problem clearly and avoid too many buzzwords <\/b><span style=\"font-weight: 400\">so that investors immediately understand the real pain point you\u2019re solving and why it matters.<\/span><\/li>\n<li><b>You should end your pitch deck with a clear ask<\/b>, so that investors know exactly what action you want them to take (e.g. the funds you want).<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<h2>1. \u201cOur product sells itself!\u201d<\/h2>\n<p><span style=\"font-weight: 400\">The one thing a <\/span><span style=\"font-weight: 400\">pitch deck<\/span><span style=\"font-weight: 400\"> shouldn\u2019t be is cocky or overconfident.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Phrases like this might sound promising, but to investors, it gives the impression that you haven\u2019t fully thought through how you\u2019re going to attract and retain customers. Without a go-to-market plan, investors will worry that you\u2019re underestimating the time, money, and effort it takes to build awareness and get the results you want.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This phrase also suggests you haven\u2019t validated your assumptions with real-world data. Investors want to see that you\u2019ve tested your messaging, identified your sales channels, and know how to turn customer interest into revenue. Relying solely on the product\u2019s appeal can make it look like you\u2019re hoping for organic growth without a strategy, which is a gamble most investors won\u2019t take.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Instead of making broad, overconfident claims, you should clearly outline your go-to-market strategy and back it up with real evidence. Make sure you show investors how you plan to build brand awareness, attract leads, convert them into customers, and then retain them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, use real-world data if you have it, such as early sales figures, pilot program results, customer acquisition costs, and retention rates, as this will prove that you have a realistic and tested way to grow.<\/span><\/p>\n<div class=\"highlight-box\">\n<p> <span class=\"highlight-box-title\"> How long should a pitch deck be? <\/span> <\/p>\n<div class=\"highlight-box-content\">\n<p><span style=\"font-weight: 400\">A pitch deck with too many slides can overwhelm investors, making it harder for them to focus on your key points. Therefore, it is recommended that you have between <\/span><b>10 and 15 slides<\/b><span style=\"font-weight: 400\"> altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Think of your deck like a roadmap. It should guide investors through your idea quickly and clearly, highlighting the problem, your solution, market opportunity, business model, team, financials and funding needs.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2>2. \u201cWe just need 1% of the market.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">This statement might seem harmless (or even a little clever) at first, but it oversimplifies what it really takes to capture market share. Investors know that even a small slice of a large market can be incredibly hard to win, so they may see your statement as naive or overly simplistic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, it can make you appear inexperienced and too optimistic. Investors will question whether you actually understand the difficulties in getting market share and whether you\u2019ve thought about the steps needed to reach that goal. Even if your idea is strong, this kind of statement can make your pitch feel incomplete or unprepared.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">You\u2019ll need to show investors that you understand your market and how you\u2019ll get traction. With this, you should break down who your ideal customers are, how you\u2019ll reach them, and what makes your approach different from competitors. Again, try to include data or early results, as this will prove that your strategy is effective and can work.<\/span><\/p>\n<h2>3. \u201cWe\u2019ll figure out monetisation later once we have enough users.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">One of the key things investors want to know when you\u2019re pitching is how you\u2019re going to make money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even if you have a strong <\/span><span style=\"font-weight: 400\">business idea<\/span><span style=\"font-weight: 400\">, not having a clear model or being unable to explain your revenue streams is a huge red flag. Investors need to see that your business can generate sustainable income.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your revenue model is vague or confusing, investors may question whether your business is viable or if it can scale. This can quickly erode their confidence and make them hesitant to invest in your venture.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Be upfront and specific about how your business will make money. This means outlining your revenue streams, <\/span><span style=\"font-weight: 400\">pricing strategy<\/span><span style=\"font-weight: 400\">, and any assumptions behind your projections. Remember to use simple visuals or examples to make it easier for investors to understand, as this will show that your model is realistic and scalable.<\/span><\/p>\n<h2>4. \u201cEveryone will want this.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">A huge part of <\/span><span style=\"font-weight: 400\">starting a business<\/span><span style=\"font-weight: 400\"> is <\/span><span style=\"font-weight: 400\">market research<\/span><span style=\"font-weight: 400\">. And part of that research is identifying your target market.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">A phrase like this practically screams that you haven\u2019t thought about who your actual customers are. Not to mention that it\u2019s extremely unrealistic as well, as no product or service appeals to literally everyone, so claiming universal appeal makes it seem like you haven\u2019t bothered to research or define a clear <\/span><span style=\"font-weight: 400\">target audience<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It also raises doubt whether you have a marketing and sales strategy, as investors want to see that you know exactly who your business is for and how you\u2019ll reach them effectively.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Rather than claiming that \u201ceveryone\u201d will want your product\/service, you should be specific about who your ideal customers are. Use your market research to define your target audience (e.g. their age, location, income, interests, etc.) and the problem you\u2019re solving for them. The more clearly you can describe them and what your business can do for them, the more investors will believe you can reach and convert them.<\/span><\/p>\n<h2>5. \u201cWe don\u2019t have any competitors.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">This phrase is a huge no-no.<\/span><\/p>\n<p><b><\/b><span style=\"font-weight: 400\">If you fail to show any understanding of your competitors, or merely say that you don\u2019t have any, investors will seriously doubt your business\u2019s viability. It also shows a lack of market research and awareness, and investors will assume you haven\u2019t fully thought about the challenges your business will face.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Failing to demonstrate competitor research can make investors see your business as high-risk or poorly thought out, which could lead them to pass on your pitch completely. It also undermines your credibility, as investors want to back founders who clearly understand the market, can anticipate challenges, and have a realistic plan to attract customers and compete with other businesses effectively.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Make sure to research your competitors thoroughly and be ready to present your findings. You should show who your competitors are, how your product\/service is different, and the size and potential of your target market. Also, use data, charts, or real-world examples to back up your claims, so investors can see that you\u2019ve done your homework and understand the industry and market you\u2019re entering.<\/span><\/p>\n<h2>6. \u201cWe\u2019ll break even in two years and hit \u00a350 million in sales by year three.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">Investors want to see growth potential, but you shouldn\u2019t have unrealistic or overly optimistic financial projections. Overconfidence, inflated revenue estimates, or vague assumptions will make investors sceptical and quickly turn them off.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another example is claiming that your product will capture 50% of a large market without any supporting data.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both of these phrases can significantly undermine your credibility, as investors will start to think that you don\u2019t understand the market, and your figures are merely wishful thinking.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Be honest and grounded with your numbers. You should base your projections on realistic assumptions, historical data, and market research. Additionally, your pitch should show a clear path to growth, including milestones and key metrics, so investors can see that your financial plan is achievable and well-thought-out.<\/span><\/p>\n<h2>7. \u201cPeople are looking for better seamless experiences online\u201d<\/h2>\n<p><span style=\"font-weight: 400\">The problem you\u2019re trying to solve should be clear in all aspects of your business, from your <\/span><span style=\"font-weight: 400\">business plan<\/span><span style=\"font-weight: 400\"> and <\/span><span style=\"font-weight: 400\">elevator pitch<\/span><span style=\"font-weight: 400\"> to your product development and <\/span><span style=\"font-weight: 400\">marketing strategy<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, vague or unclear statements, such as the one above, don\u2019t give a clear indication of what the problem is or why it\u2019s important. Being vague about the problem can make your entire pitch feel unfocused, leaving investors unsure about why your product or service is needed. They may also assume that if you can\u2019t clearly articulate the problem, you\u2019ll likely struggle to offer a solution that truly meets <\/span><span style=\"font-weight: 400\">customer needs<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You should also avoid too many buzzwords, as this just ends up making your pitch deck sound like filler. For example, saying things like \u201cWe\u2019re revolutionising the paradigm of user engagement\u201d is confusing and doesn\u2019t tell investors what the problem actually is or why it matters.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Try to be specific when describing the problem your business wants to solve. Explain who is affected, why it matters, and the impact if it isn\u2019t solved. Real-world examples or data can help to make this part more tangible, and you should focus on clarity over flashy language, as this will help investors understand the value of your solution quickly.<\/span><\/p>\n<div class=\"highlight-box\">\n<p> <span class=\"highlight-box-title\"> Pro tip: avoid overexplaining <\/span> <\/p>\n<div class=\"highlight-box-content\">\n<p><span style=\"font-weight: 400\">While you might be keen to share the details, try to avoid over-explaining, as this can dilute your main message and cause investors\u2019 attention to drift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Investors typically spend <\/span><b>less than three minutes<\/b><span style=\"font-weight: 400\"> on a pitch deck, so make sure you don\u2019t have excessive slides and stick with the key details.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2>8. \u201cLet\u2019s not worry about that right now \u2014 it won\u2019t be an issue.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">When pitching to investors, you\u2019re inevitably going to be asked some difficult questions. This is because investors want to test how you handle challenges, so you may be asked about any potential risks, weaknesses in your plan, or scenarios when your strategy might fail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, you shouldn\u2019t deflect these questions completely, because it can make you seem unprepared or evasive, which will hurt both your chances and credibility with investors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You may not like them, but avoiding tough questions will make investors doubt your competence and commitment, or whether you\u2019ve truly thought through your business. Even if your idea is strong, evading these questions will create the impression that you\u2019re not ready to handle real-world challenges, which in turn can hurt their confidence in both you and your startup.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">It\u2019s okay to admit when you don\u2019t know the answer to certain questions. That being said, you should show that you have a plan to find the right answer or mitigate the risk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if an investor asks about a potential market risk you haven\u2019t fully researched, you could say: \u201cWe don\u2019t have the full data yet, but we\u2019re planning a targeted study over the next quarter to assess it and adjust our strategy accordingly.\u201d<\/span><\/p>\n<h2>9. \u201cWe can\u2019t share details about our team right now.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">The people behind your business play a huge role in the business\u2019s success. However, if you skip <\/span><b>why<\/b><span style=\"font-weight: 400\"> you and your team are the right people to execute the idea, investors may think anyone could do it. This can have a knock-on effect on investor confidence in your ability to deliver results, thus making it harder for them to see the unique value your team brings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, if you don\u2019t show the key people behind the team, including their relevant skills and qualifications, it could risk coming across as dodgy. Forgetting to add this information, or just being reluctant to share it in the first place, will be a sure sign to investors that your team may not be capable of launching and growing the business.\u00a0<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">Your deck should include a slide that lists the key people in your team, including the relevant skills, qualifications, and experience. You could also briefly mention each person\u2019s achievements or successes that are relevant to your business, as this will help show your team is uniquely positioned to make the idea work. Personal stories or motivations can also add a human touch, helping investors connect with your team and believe in your ability to deliver on your plans.<\/span><\/p>\n<h2>10. \u201cSo\u2026 yeah, that\u2019s our idea. Thanks for listening.\u201d<\/h2>\n<p><span style=\"font-weight: 400\">The ask is something that you should include at the end of your pitch deck so that investors leave with a clear understanding of what you need from them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without this, you risk showing a lack of preparation and weak credibility, and investors won\u2019t be sure about how they can contribute. This can reduce the likelihood of follow-up meetings or even getting funding, so the efforts of your pitch could ultimately end up wasted.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All in all, it can make your pitch feel incomplete and leave investors uncertain about your business priorities and your ability to accomplish your plans.<\/span><\/p>\n<h3>What you should do instead<\/h3>\n<p><span style=\"font-weight: 400\">To make your ask effective, be specific about the amount you need, how it will be used, and the impact it will have on your business growth. This not only shows that you\u2019ve done your homework, but also gives investors a good idea of the potential return on investment (ROI). It can also leave a lasting impression and increase your chances of securing the support you need.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400\">Pitching to investors, whether it\u2019s an <\/span><span style=\"font-weight: 400\">angel investor<\/span><span style=\"font-weight: 400\"> or a <\/span><span style=\"font-weight: 400\">venture capitalist (VC)<\/span><span style=\"font-weight: 400\"> firm, is as much about storytelling as it is numbers. Avoiding these phrases can make the difference between securing funding and leaving empty-handed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Remember to keep your pitch clear and focused, backed by data, and with plenty of human touch. Your pitch shouldn\u2019t just explain your business; it should convince investors that you and your team can turn your idea into a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve got these key points, you\u2019ll be one step closer to securing the funding and support you need to grow.<\/span><\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/startups.co.uk\/funding\/funding-pitch-mistakes\/\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sourcing funding for your business is a crucial part of your journey, but it\u2019s not always easy to get. If you\u2019re looking for investor funding specifically, you\u2019ll have to present your business in front of people who hear pitches all the time. So, you\u2019ve got to grab their attention fast and make them believe in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-22554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-funding"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 things to avoid saying in a startup funding pitch | Brandiary<\/title>\n<meta name=\"description\" content=\"Sourcing funding for your business is a crucial part of your journey, but it\u2019s not always easy to get.If you\u2019re looking for investor funding specifically,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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