{"id":22486,"date":"2025-07-24T17:49:49","date_gmt":"2025-07-24T17:49:49","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22486"},"modified":"2025-07-24T17:49:51","modified_gmt":"2025-07-24T17:49:51","slug":"coworking-with-daniel-pahl","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22486","title":{"rendered":"Coworking with Daniel Pahl"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Daniel Pahl is partner, VP of growth at Chameleon Collective, a business consultancy. He\u2019s consulted and served in interim executive roles for brands including Malin+Goetz, The Children\u2019s Place, Lord &amp; Taylor, New York &amp; Company, Good American, Vera Bradley, and About-Face Beauty.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Favorite project you\u2019ve worked on?<\/strong> It had to be a one-year engagement with Vera Bradley. The initial idea of the client was to mentor a rising star in the marketing team, with the goal of a director promotion. It evolved into a full recalibration of their digital marketing strategy. I was able to reverse the trend of continuous declining revenue for their online domain, which was a significant accomplishment, especially when juxtaposed against the downturn in their brick-and-mortar stores. The leadership\u2019s endorsement was the icing on the cake, with them not only expressing satisfaction but also graciously volunteering to vouch for our expertise with potential clients. And most importantly, the internal candidate got a well-deserved promotion to director.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s your favorite ad campaign?<\/strong> My current favorite ad campaign is the Rocket Mortgage Super Bowl campaign with in-stadium execution and the follow-up on all marketing channels afterwards. This was a great, coherent execution that got a lot of people engaged and excited.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I played semi-professional soccer (or as we call it, football) in Germany. I wasn\u2019t going against Ronaldo and Messi in the Champions League, but I played midfield for a team called SG Bornim in Potsdam, where I\u2019m from. Today, my athletic adventures mostly involve beach volleyball in sunny Southern California and playing with my dog, but if there was a starting XI for marketers, I think I\u2019d still be on it!<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I do think marketers are getting better at targeting the right people, and I\u2019m optimistic that seeing truly irrelevant advertising on your social channels will soon be a thing of the past. I also think the days of getting a bunch of ads for the thing you just bought are ending. Technology is improving, and marketers are getting better at avoiding some of these common pitfalls.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">As a contract CMO, one thing that continues to surprise me in a negative way is that too many companies simply don\u2019t have good information on what\u2019s working. They are focused on the wrong metrics, and their marketing strategies may be data-driven\u2014but driven by bad data. When your reports are unclear or even worse, incorrect, it leads to poor decisions. Darts is a fun game but a poor marketing strategy, and too many companies with the resources to know better are unfortunately on a bad information diet.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I like to listen to <em>How I Built This<\/em> with Guy Raz. I love the comprehensive picture founders are painting, the challenges they were facing early on, and in every stage of the business. This helps me often when I talk to leaders to understand their struggle much better.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/07\/24\/coworking-with-daniel-pahl?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Daniel Pahl is partner, VP of growth at Chameleon Collective, a business consultancy. He\u2019s consulted and served in interim executive roles for brands including Malin+Goetz, The Children\u2019s Place, Lord &amp; Taylor, New York &amp; Company, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Daniel Pahl | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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