{"id":22462,"date":"2025-07-16T17:41:48","date_gmt":"2025-07-16T17:41:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22462"},"modified":"2025-07-16T17:41:49","modified_gmt":"2025-07-16T17:41:49","slug":"with-flag-football-on-the-rise-sponsors-are-taking-note","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22462","title":{"rendered":"With flag football on the rise, sponsors are taking note"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">In the midst of the FIFA Club World Cup final last weekend, MLB All-Star Week this week, and WNBA All-Star Weekend kicking off Friday, there\u2019s set to be dozens of hours of coverage across Disney properties and NFL+ of the NFL\u2019s Flag Football Championships, a youth flag-football tournament that brings together hundreds teams\u2014both regional and international\u2014in Canton, Ohio, to compete in a four-day-long tournament.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Though this is only the second year of the championship tournament, the NFL has been investing in flag football for years, including promoting the sport through a Super Bowl ad and in a new campaign encouraging youth players to find a league that rolled out this week, which stars Washington Commanders quarterback Jayden Daniels, Olympic gymnast Jordan Chiles, and several youth flag-football stars.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The effort is designed to help grow the already massive football fandom by getting kids involved in the flag version of the sport from a young age, according to Ingrid Petri, VP, sponsorship strategy and new business development at the NFL. Flag football has been growing internationally, too, she said, and in 2028, it will be an official event at the Los Angeles Summer Olympics.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Between the NFL and the International Olympic Committee embracing the sport and its increased accessibility among girls and international audiences compared to tackle football, flag football is not only grabbing the attention of younger athletes around the world\u2014it\u2019s also attracting NFL sponsors and fans as well.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cPeople love football, whether it\u2019s the NFL, it\u2019s collegiate, it\u2019s flag football,\u201d Petri told Marketing Brew. In the US, \u201cfor the most part, it\u2019s a passion point,\u201d she said, and \u201cthe fans that we have and the enthusiasm that they have for the league is bar none.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-1ef9199a-8 dNbKdQ\">Green flag<\/h2>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">For the second year of the tournament, the NFL has a few returning partners, including Gatorade, Oakley, Toyota, and Visa, as well as some rookie brands, like P&amp;G and Jersey Mike\u2019s, Petri said. There are also a handful of endemic sponsors involved, including Nike, which has worked with the NFL for more than a decade, and New Era, which has since 2012 been the league\u2019s \u201con-field cap provider.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Since the NFL oversees the tournament, all of its sponsors are also leaguewide partners, according to Petri. Though the sport is relatively new for most brands, the option to work with the NFL\u2019s marketing team on activations has helped encourage some to get involved, Petri said. The opportunity to tie up with a sport early on can also serve as a selling point.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9b30af34-1 xBGLJ inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cIt\u2019s an open slate,\u201d she said. \u201cWe\u2019re only in the second year of [the championship], so when we look towards year three, how do we continue to innovate with our partners to help our fans on site or viewing through broadcast? How are they helping enhance that fan experience in only a way that that particular brand can do?\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">In this tournament, that approach is evident across brand categories. P&amp;G is stocking the locker rooms with products from brands like Gillette, Downy, Old Spice, and Tide. Nike is responsible for jerseys and other apparel. Visa is presenting the Coach of the Year award, which includes gift-card prizes.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Brands including Toyota, Visa, Oakley, and Gatorade all upped their marketing efforts in the Flag Football Championship this year, with more fan engagement, activations, and content around the tournament, Petri said. She expects that next year, even more new sponsors will get involved.<\/p>\n<h2 class=\"dist__StyledText-sc-1ef9199a-8 dNbKdQ\">Growing up<\/h2>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The championship tournament is airing across Disney and NFL platforms, with games on championship Sunday set to air on ABC, Disney Channel, Disney XD, ESPN Deportes, Disney+, ESPN+, and NFL+. While the audience is unlikely to rival that of an NFL game, Petri said she expects it to be about as diverse demographically, with \u201cGen Z, Gen Alpha, millennials, parents, [and] families\u201d tuning in.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Flag isn\u2019t the only youth sport with increasing influence among fans and sponsors: Last year\u2019s Little League Baseball World Series Championship Game was among the most-watched baseball games across levels and networks since the 2021 <em>Field of Dreams<\/em> game, according to ESPN at the time. Petri didn\u2019t share exact viewership projections for this year\u2019s flag championship, but said she expects the audience will be up compared to last year.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Though football is wildly popular in the US, the fandom isn\u2019t quite the same in many other countries. The NFL, along with some individual teams, has been working to expand its international reach in recent years, and Petri said getting kids involved in flag football from a young age, regardless of gender or region, can help with that effort.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWhen you learn how to play flag football, you really then learn football, and are probably more likely to become a fan because of it,\u201d she said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/07\/16\/nfl-flag-football-championships-sponsors?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of. In the midst of the FIFA Club World Cup final last weekend, MLB All-Star Week this week, and WNBA All-Star Weekend kicking off Friday, there\u2019s set to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With flag football on the rise, sponsors are taking note | Brandiary<\/title>\n<meta name=\"description\" content=\"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22462\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With flag football on the rise, sponsors are taking note | Brandiary\" \/>\n<meta property=\"og:description\" content=\"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22462\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T17:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T17:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/07\/1752687708_16c75999b0b8064db51094726256ad4c9d1b029d-3000x2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"With flag football on the rise, sponsors are taking note\",\"datePublished\":\"2025-07-16T17:41:48+00:00\",\"dateModified\":\"2025-07-16T17:41:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462\"},\"wordCount\":890,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22462#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22462\",\"name\":\"With flag football on the rise, sponsors are taking note | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-07-16T17:41:48+00:00\",\"dateModified\":\"2025-07-16T17:41:49+00:00\",\"description\":\"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22462\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22462#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With flag football on the rise, sponsors are taking note\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"With flag football on the rise, sponsors are taking note | Brandiary","description":"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22462","og_locale":"en_US","og_type":"article","og_title":"With flag football on the rise, sponsors are taking note | Brandiary","og_description":"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In","og_url":"https:\/\/mysourcefunding.com\/?p=22462","og_site_name":"Brandiary","article_published_time":"2025-07-16T17:41:48+00:00","article_modified_time":"2025-07-16T17:41:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/07\/1752687708_16c75999b0b8064db51094726256ad4c9d1b029d-3000x2000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22462#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22462"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"With flag football on the rise, sponsors are taking note","datePublished":"2025-07-16T17:41:48+00:00","dateModified":"2025-07-16T17:41:49+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22462"},"wordCount":890,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22462#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22462","url":"https:\/\/mysourcefunding.com\/?p=22462","name":"With flag football on the rise, sponsors are taking note | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-07-16T17:41:48+00:00","dateModified":"2025-07-16T17:41:49+00:00","description":"For football fans counting down the days until the start of the NFL season, there\u2019s a chance this summer to see their favorite game in action\u2014sort of.In","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22462#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22462"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22462#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"With flag football on the rise, sponsors are taking note"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22462"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22462\/revisions"}],"predecessor-version":[{"id":22464,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22462\/revisions\/22464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22463"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}